In industries where big players dominate the conversation with major announcements and news, there is still a way for emerging innovators to earn a place. The key is to find a way to make their voice resonate strongly. That's where Anti-PR™ can provide truly key assistance.
TAMPA BAY, Fla., May 1, 2025 /PRNewswire-PRWeb/ -- The AI infrastructure gold rush is in full swing, with Big Tech giants like Amazon, Nvidia, and Microsoft cornering the conversation and the market. Massive funding rounds and centralized media narratives have made it clear: if you're not part of their ecosystem, you're practically invisible. But the unspoken truth?, this time offer at the same time a big opportunity for other important players to rise up. Smaller innovators, like ScaleFlux, are showing important advancements and, by doing so, solving the REAL problems plaguing AI performance, efficiency, and cost.
Yet, these solutions remain hidden in the shadows. Why? Because Big Tech has mastered one thing above all else: manufacturing hype.
"The narrative around AI infrastructure isn't being earned, it's being BOUGHT," says Karla Jo Helms, Chief Evangelist of JOTO PR Disruptors. "And that's where smaller companies are losing. The loudest voices with the biggest budgets are drowning out the innovators who can actually move the needle."
While big tech owners dominate the headlines, the industry risks ignoring companies driving genuine progress behind the scenes. Therefore, this is the time to put promising start ups in the spotlight by highlighting their achievements in this crowded topic for the tech industry.
ScaleFlux has earned a name of its own on different milestones, like the award of "Semiconductor Product of the Year" early April or has been named as a leader one it comes to Efficient Infrastructure Amid AI Market Growth.
In today's data-centric world, the ability to efficiently handle massive data sets is paramount. ScaleFlux's technology directly addresses this need, enabling organizations to optimize their infrastructure for demanding workloads. By focusing on innovations that improve how data is accessed and utilized, the company empowers businesses to unlock the full potential of their data, driving innovation and competitive advantage.
With its significant contribution to the development and innovation in storage technology, ScaleFlux has become a key innovator in storage technology for cloud, AI, and edge computing, is addressing the escalating challenge of managing exponentially growing data. The company's scalable solutions deliver measurable performance gains by enhancing the efficiency, speed, and security of data movement, processing, and storage—critical advancements as data continues to drive industry transformation.
But in the AI arms race, capacity alone doesn't win. While tech giants like Microsoft and Amazon dominate headlines with massive infrastructure rollouts and high-profile partnerships, the real differentiation lies in efficiency, control, and adaptability. Start-ups like Scaleflux compete not by trying to outspend these players, but by outthinking them—delivering storage solutions that reduce latency, cut energy use, and maximize ROI for data-intensive applications.
The key is to become a reputable source of credible, relevant information and data, applying an attractive approach for media and journalists. But above all with a disruptive touch. That, among many other factors, is what Anti-PR™ is about, proposing to face anyone head-on with all kinds of resources.
How Anti-PR™ Helps Innovators Reclaim Their Space
Anti PR advocates for the smaller fish to disrupt the pond. Here's how industry disruptors and innovators can fight back:
- EDUCATE, DON'T ADVERTISE: Forget flashy campaigns. Focus on educating the market about the REAL challenges in AI infrastructure. Show how your solution delivers tangible results where it truly matters.
- CHALLENGE THE NARRATIVE: Don't stay silent while Big Tech dictates public perception. Use data, case studies, and thought leadership to expose the inefficiencies and gaps in their solutions.
- BUILD TRUST THROUGH TRUTH, NOT TACTICS: Instead of relying on buzzwords and paid ads, present audiences with the facts. Transparency and authenticity create loyalty that money can't buy.
"If your tech is solving REAL pain points like efficiency, scale, and cost, now is the time to make it known," urges Helms. "Don't leave the conversation to corporations who profit from the hype. Be the alternative voice they can't ignore."
VISIBILITY ISN'T JUST EARNED, IT'S ENGINEERED
The current media landscape is a pay-to-play game, and big tech companies are all in. These corporations are not just holding the megaphones; they're writing the script. Headlines and narratives focus on the "good news" around massive funding rounds and ecosystem expansion, leaving little room for critical voices or alternative perspectives.
These kinds of big news, such as investments, big tech innovations and breakthroughs, etc., overlap some other topics that would refer AI in not such a high tone. For example, the global impact of AI uses that could damage the planet in different ways.
The result? A skewed perception that Big Tech is the sole driver of progress in AI infrastructure. Meanwhile, smaller companies producing measurable, groundbreaking solutions can't compete with artificially inflated attention.
This is where companies like ScaleFlux, with Anti-PR™ can rise up and appear in the center of the spotlight, becoming a vocal voice in the overcrowded AI tech world. This can be done by showing its advancements, innovations and a way that feels in sync with the narrative that the media is covering this landscape. But it also helps to develop a new and distinctive look from the face that most of the other tech companies are presenting.
"We're seeing the centralization of not just power but influence," says Helms. "The reality is, there's an entire world of innovation happening below the surface. The problem? The companies that need visibility the most aren't speaking up with strength or strategy. THAT needs to change."
IT'S TIME TO STEP INTO THE SPOTLIGHT
The call to action is clear. Smaller AI-focused companies must stop waiting for their moment and TAKE it. The opportunity to reshape the AI infrastructure narrative and claim space in the industry conversation won't last forever.
Tech founders, this is your chance. Speak up. Share your solutions. Educate the market about the problems Big Tech glosses over.
The AI boom is crowded, but the companies solving REAL challenges are the ones with the power to cut through the noise. JOTO PR Disruptors is here to help. The agency is continuing to work on entrenched narratives and overturned tired PR norms for countless clients. Contact us now to turn your innovation into a story the world can't ignore.
About JOTO PR Disruptors™
Founded by PR veteran Karla Jo Helms, JOTO PR Disruptors™ emerged from extensive market research with CEOs of fast-growth companies. The agency combines crisis management skills with advanced media algorithms to develop Anti-PR® campaigns. Based in Tampa Bay, Florida, JOTO PR is globally recognized for its innovative Anti-PR services. More information is available at http://www.jotopr.com/.
About Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™.
She learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill back into the good graces of public opinion. Helms speaks globally on public relations, how the PR industry itself has lost its way, and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.
Media Inquiries:
Karla Jo Helms
JOTO PR™
727-777-4629
jotopr.com
Media Contact
Karla Jo Helms, JOTO PR™, 727-777-4629, [email protected], jotopr.com
SOURCE JOTO PR™
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