FreightPOP, the leading AI-driven transportation management platform, has unveiled a powerful new route optimization tool designed to eliminate wasted miles, reduce freight costs, and streamline multimodal shipping. This intelligent upgrade empowers shippers to make faster, smarter routing decisions across all modes of transportation—enhancing delivery speed, increasing savings, and improving overall supply chain performance. With this launch, FreightPOP continues to deliver on its mission to simplify logistics through automation and actionable insights.
LAKE FOREST, Calif., June 4, 2025 /PRNewswire-PRWeb/ -- FreightPOP, a leading provider of AI-powered transportation management solutions, today announced the official launch of its all-new Route Optimization tool, designed to help shippers drastically reduce fuel costs, eliminate manual planning, and improve delivery performance across all shipping modes—parcel, LTL, FTL, and international.
FreightPOP's Route Optimization feature empowers logistics teams to automatically generate the most efficient shipping routes based on real-world traffic data, delivery urgency, customer priority, and fleet constraints.
"Our Route Optimization solution is a game-changer for logistics operations," said Kurt Johnson, CEO of FreightPOP. "We're giving shippers the power to reduce drive time, minimize costs, and increase delivery reliability—all from within the same platform they use to rate shop, dispatch, and track."
Intelligent Routing, Real ROI
With advanced features like multi-stop optimization, fleet management, and dynamic rerouting, FreightPOP's Route Optimization tool helps businesses:
- Lower fuel and mileage costs through smarter stop sequencing and historical traffic data
- Improve on-time performance by prioritizing time-sensitive deliveries and adjusting routes dynamically
- Increase operational efficiency by eliminating the need for manual route planning
- Scale intelligently by enabling dispatchers to manage more loads with fewer errors
Built specifically for enterprise scalability, the tool supports sophisticated constraints such as delivery windows, vehicle types, carrier preferences, and reverse logistics—all configurable by the user.
What Sets FreightPOP Apart
While many routing tools offer basic automation, FreightPOP stands out with:
- Seamless integration: No third-party exports or disconnected workflows for routing—plan, rate shop, and dispatch in one system.
- Multi-modal capabilities: Optimize across parcel, LTL, FTL, and international shipments.
- Flexible geofencing: Set route boundaries by zip code or distance radius for operational control.
- Enterprise-ready logic: Ideal for both modest fleets and high-volume dispatch teams.
According to internal analysis, companies using FreightPOP's Route Optimization feature can reclaim hours of manual work each week and drive higher customer satisfaction through more reliable delivery performance.
Tailored to Key Industries
FreightPOP's Route Optimization is already delivering results for:
- Manufacturers ensuring just-in-time material delivery
- Retailers streamlining replenishment across store networks
- Distributors reducing inefficiencies in high-volume, multi-stop delivery routes
- Third-Party Logistics providers (3PLs) scaling their planning capabilities without hiring additional staff
About FreightPOP
FreightPOP is a cloud-based, AI-driven Transportation Management System (TMS) designed for mid-market and enterprise shippers. With a single login, businesses can manage parcel, LTL, FTL, ocean, rail, and international air across 1,500+ carriers, reducing shipping costs by up to 20%.
Seamlessly integrating with ERP, WMS, and eCommerce platforms, FreightPOP automates rate shopping, dispatching, real-time tracking, and invoice auditing, cutting manual effort by 50%. Advanced features like shipment pooling and palletization optimize load consolidation, reducing freight spend and improving efficiency. New capabilities—route optimization, yard management, and dock scheduling—enhance supply chain visibility and streamline operations.
Whether used as a standalone TMS or integrated into an ERP, FreightPOP provides faster, smarter, and more cost-effective shipping automation.
To learn more about Route Optimization or schedule a demo, visit https://www.freightpop.com/route-optimization.
Media Contact
Holly Heitmann, FreightPOP, 1 9494544602, [email protected], www.freightpop.com
SOURCE FreightPOP
Share this article