AI startup ‘nuffsaid snags $4.3M to terminate the tyranny of the task list

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Workers are wasting time completing low-value tasks. ‘nuffsaid’s new Workflow Intelligence platform uses AI to focus people on the work that matters.

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Today, ‘nuffsaid, the Utah-based startup backed by General Catalyst, Gradient Ventures (Google’s AI fund), Global Founders Capital and SV Angel, among others, announced the availability of its first product ‘nflow, which centralizes a user’s core work apps and uses AI to identify urgent work in real-time.

As app usage has increased at work, so has the never-ending firehose of tasks and notifications from email, chat, social media, project tracking apps, and customer relationship software that workers are expected to consume. Unlike other solutions that help people get more things done, ‘nuffsaid focuses people on getting the right things done, the work that moves the needle. ‘nflow is an integrated platform that aggregates a worker’s apps into a single view, understands their work habits and departmental goals, and then prioritizes their work to help make each knowledge worker be more successful while feeling more in control.

Chris Hicken, Co-founder and CEO at ‘nuffsaid and former President and COO at UserTesting, says, “Existing Big Tech is not focused on solving this problem." “It will take a new entrant, without the heavy weight of legacy systems, to define the next generation of workflow,” Hicken says.

“We feel the pain of information, communication and task overload every day,” said Niko Bonatsos, Managing Director, General Catalyst. “We’re betting that the ‘nuffsaid team can translate their ambitious vision for the future into a new category of department-specific work products.”

The ‘nflow product announced today is the first release in ‘nuffsaid’s Workflow Intelligence platform. Here’s how it works:

  • ‘nflow centralizes all your core work apps into a single, customizable view: email, chat, CRM, social accounts, and more.
  • Acting as your personal AI assistant, ‘nflow automatically prioritizes messages and tasks while eliminating tedious activities like data entry.
  • Drag and drop messages and tasks into your calendar, then back to your inbox. Easily convert messages and meetings into tasks, assign them, and receive automatic alerts when items are overdue.
  • Quickly search for and find messages, tasks, and files across all your tools in a single search engine.

Hicken says, “We believe that AI will eventually automate as much as 50% of knowledge worker’s daily tasks. ‘nflow is the foundation of the Workflow Intelligence platforms of the future.” Later this year, ‘nuffsaid plans to release products that will understand each user’s role, departmental goals, and then use data from their workflows to drive smart behavior.

‘nuffsaid is releasing ‘nflow for limited early access today. ‘nflow will launch commercially at $25/month, but everyone who joins the early access list will receive a lifetime $10/month offer. Request access at

About ‘nuffsaid
’nuffsaid is a workflow intelligence platform that uses AI to focus people on the work that matters.

The ’nflow product integrates email, chat, calendars, tasks, and more into a single, customizable view to simplify taking action and finding information. The ’ntel product is the AI that understands the user’s job responsibilities, integrates data from their core workflows, and prioritizes work & projects that will move the needle.

The company has offices in San Francisco and Salt Lake City and its investors include General Catalyst, Gradient Ventures (Google’s AI fund), Global Founders Capital, SV Angel, and Wasabi Ventures, among others.

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Brook Perry
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