Professional Wedding Planning Platform Aisle Planner Launches Consumer Segment, Draws New CTO From Amazon Web Services

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Company Hits Major User Milestone as Product Portfolio Expands

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"Aisle Planner, at its core, elevates the art of wedding planning." - Christina Farrow, Founder and President of Aisle Planner

Global online wedding planning platform Aisle Planner today announces its expansion to offer a free consumer version of its cloud-based wedding planning system. The consumer-facing tools for couples build on the company’s principal product, a suite of planning and business tools developed for wedding industry professionals - actively used by thousands of professionals in 54 countries around the world.

Founded in 2014, Aisle Planner is the fastest growing subscription-based wedding planning platform on the market. To date, the platform has helped professionals manage more than $800 million in nearly 25,000 weddings.

The company’s rapid expansion is strengthened by the addition of former Amazon Web Services (AWS) executive, Brett Hollman, who joins the company as Chief Technology Officer. Hollman will lead Aisle Planner’s technology team, overseeing development, engineering and technical operations. At AWS, Hollman and his team designed and built highly scalable and fault tolerant applications in the cloud.

Aisle Planner launched with professional planning and collaboration tools to help lessen the organizational burden wedding planners face. In the past year, the company has grown to encompass so much more. For wedding professionals, a full suite of business, planning and publishing tools to not only plan their clients’ weddings, but run the back end of their business. Now, for couples, a suite of planning tools to find inspiration, discover wedding vendors and help them along the arduous journey of planning a wedding. Both are part of a larger company vision to build a marketplace that will better connect the $330 billion global wedding industry.

At the helm of the company’s expansion is Founder and President Christina Farrow, a former luxury wedding planner whose vision is the driving force for development and direction at Aisle Planner. “We are living in a world where technology rules all, yet we’re operating in an industry that has held on to its traditional foundations and for far too long. Aisle Planner, at its core, elevates the art of wedding planning,” said Farrow. “The release of the user-driven Publishing Platform and Inspiration website showcases the importance of hiring professionals to create beautifully designed, successful events. Now with the release of the consumer planning tools we’re able to connect an engaged market of potential customers to wedding professionals – all directly within our platform.”

For professionals, Aisle Planner monthly subscriptions begin at $19.99 for full access to the Publishing Platform, Planning and Business Tools. For individuals, Aisle Planner offers monthly subscriptions for $4.99 for a one wedding premium account, or free with ads. Visit the Wedding Inspiration Gallery or for more information, visit


About Aisle Planner

Founded in 2014 in sunny San Diego, Aisle Planner was created by professional wedding planners with the intent to modernize a system within an industry that has long been forgotten by today’s technological advances. Its core product, a cloud-based wedding and event planning SaaS product, provides a stylish and streamlined suite of tools that makes designing, collaborating and managing every last event detail easy for wedding and event professionals and couples. To date, the program has helped manage more than $800 million in nearly 24,000 weddings, with users in 54 countries.

As Aisle Planner continues to grow from business management tools, an inspiration resource and publishing platform, to an extensive ecosystem to connect wedding professionals to consumers, its expansion solidifies its position as an integral part of every wedding, everywhere, every day. For media inquiries, please contact Katherine Oyer at katherine(at)

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Katherine Oyer
Aisle Planner

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