Sweetened with stevia, it's a Matcha-made in sugar-free heaven
TORRANCE, Calif., March 11, 2024 /PRNewswire-PRWeb/ -- Aiya America, Inc. (Aiya Matcha), family-owned pioneer of premium Japanese Matcha, today announced the launch of its latest innovation–Sugar Free Sweetened Matcha To Go. A guilt-free spin on the beloved Sweetened Matcha To Go, the sugar-free version is sweetened naturally with stevia, ensuring customers experience the same Matcha latte goodness they know and love.
Crafted for busy bees and Matcha enthusiasts alike, the new Sugar Free Sweetened Matcha To Go packs all the flavor and tranquility of a traditional Matcha latte into a convenient, pocket-sized package. Blended with the finest culinary-grade Matcha and natural sweetness courtesy of stevia, each sip delivers a burst of vibrant flavor and a wave of serenity, without sugar or artificial additives. Whether you prefer it hot or cold, Sugar Free Sweetened Matcha To Go is ideal for crafting lattes or adding to smoothies and other blended drinks. The best part? No sifting or whisking required! Just add to your favorite dairy or non-dairy milk and let the Matcha magic unfold.
"At Aiya, we've always been committed to expanding the accessibility of premium Matcha to consumers across the globe," says Fumi Sugita, President of Aiya Matcha. "Curated in response to a significant rise in sugar-free demand, our new Sugar Free Sweetened Matcha To Go is the perfect guilt-free solution for people of all ages seeking a convenient moment of calm amidst the chaos of everyday life."
The exponential growth of the sugar-free category is the driving factor behind Aiya Matcha's latest innovation as it's expected to reach $65.31 Billion by 2029. With a surge in demand for low-sugar, low calorie options, Aiya Matcha's new offering not only embraces dietary preferences but also reflects the brand's commitment to meeting evolving consumer needs.
Sugar Free Sweetened Matcha To Go joins Aiya Matcha's existing single-serving convenience line which includes Matcha To Go, Sweetened Matcha To Go and Sweetened Roasted Matcha To Go.
Sold in packs of ten, Sugar Free Sweetened Matcha To Go is available for a limited-time SRP of $15.99 direct to your doorstep via aiya-america.com and Amazon. Consumers can also take advantage of a BOGO Free promotion available through March 25 on both platforms. For Aiya Matcha sales inquiries, please contact [email protected].
About Aiya America, Inc. (Aiya Matcha)
Aiya Matcha is your passport to the vibrant world of Japanese green tea goodness here in North America! With more than a century of expertise over five generations, Aiya is dedicated to providing high-quality Matcha sourced directly from Nishio, Japan – the heartland of Matcha cultivation. Renowned for its commitment to quality and authenticity, Aiya meticulously selects only the finest tea leaves and employs traditional production methods to ensure that each batch of Matcha maintains its exceptional flavor, vibrant color, and nutritional benefits.
Family-owned and operated since 1888, Aiya has continuously innovated to meet the evolving needs of customers worldwide. From ceremonial-grade Matcha for the traditional tea experience to culinary-grade Matcha for use in various recipes, Aiya offers a diverse range of products tailored to suit every taste and application.
Aiya Matcha is sold at retailers across the U.S. and Canada as well as online at aiya-america.com and Amazon. For more information about Aiya, please visit aiya-america.com or follow us on Instagram.
Media Contact
Amanda Wang, Aiya America, Inc. (Aiya Matcha), 1 (310) 212-1395 331, [email protected], https://aiya-america.com/
SOURCE Aiya America, Inc. (Aiya Matcha)

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