Alcon, Elara and Microsoft Introduce Educational Virtual Reality Application
Elara and Microsoft have revolutionized Alcon's training into an interactive, experiential feat that is light years ahead of any other technique in the clinical education space. Alcon engaged with Elara, a strategic creative agency, to think outside the box. The goal was to incorporate engaging technology and tools into current practices of training and marketing. Partnering with Microsoft, Elara filmed interactive performances and integrated it into a virtual reality application. The end user of the VR application will not only have the freedom of motion, but also the ability to interact with a 'virtual' patient in a clinical environment.
GOLD RIVER, Calif., Dec. 17, 2018 /PRNewswire-PRWeb/ -- Elara is proud to share their collaboration with Alcon, a Novartis company, on a virtual reality platform that highlights innovative technology and provides education for eye care professionals.
The eye experience application created by Elara focuses on teaching professionals how to fit and recommend multifocal contact lenses using fully realized 3D scenarios filmed at Microsoft's Mixed Reality Capture Studios. It successfully offers a realistic, immersive experience that trains professionals to engage with patients in a virtual environment. Doctors who have already used the VR app have provided extremely positive feedback. They appreciate the unique, distraction-free environment for learning and the ability to become fully immersed in the experience.
"We are excited about the opportunity to bring clinical training and education into the technological forefront using virtual reality," said Bob Dyce, Creative Director at Elara. "And partnering with Alcon and Microsoft on this allowed us to combine our innovative technologies to achieve a level of realism that's never been visualized in this way."
Elara created an interactive environment where the viewer could engage with their virtual surroundings in a realistic manner, while also giving them the tools they need to be more proactive during the fitting process. To accomplish this, Elara and Alcon captured a live actor's performance at Microsoft's Mixed Reality Capture Studios in volumetric 3D. By using volumetric technology, Elara was able to surround the actor with 106 cameras to capture light from all angles and bring the patient to life within a digital optometrist's office. This brought a familiar, human realism into virtual reality and resulted in a one-of-a-kind experiential education for viewers.
On this project and all future ones, Elara strives to raise the standards in clinical training and education and to provide better retention levels and engagement rates within corporate training. The virtual reality eye experience is just the beginning of what's possible with innovative technology and strategic partnerships. To learn more about virtual reality within the medical and industrial markets, visit Elara's website.
ABOUT ELARA
Based in Northern California, Elara is a strategic creative agency that develops digital content for medical and industrial markets across the globe. For almost 20 years, Elara has partnered with clients to develop creative solutions to showcase their vision and transform digital content mediums — including virtual reality, mixed and augmented reality, 3D, and video. They specialize in creating deeply interactive experiences for teaching, training, marketing and sales.
SOURCE Elara
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