Algenist Launches NEW Genius Liquid Collagen Lip

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Algenist® Introduces New GENIUS Liquid Collagen Lip. The first vegan collagen lip treatment to deliver fuller, younger-looking lips.

Algenist, the breakthrough beauty brand known for its high-performance algae-based skincare delivering 10-day results, announces the launch of its newest innovation: GENIUS Liquid Collagen Lip. Inspired by GENIUS Liquid Collagen -- Algenist’s best-selling, fan-favorite facial serum -- Liquid Collagen Lip is formulated with the same vegan collagen, but is designed to target the lip and mouth area.

GENIUS Liquid Collagen Lip fills out and smooths fine lines and wrinkles on the lips and around the lip area, improves the definition of the lip line, and replenishes and revitalizes lips in just 10 days. In a unique dual-phase formula, Algenist combines a high percentage of active plant-based collagen, patented Alguronic Acid, botanical lip enhancers and hundreds of beads of Microalgae Oil. With a cooling ceramic tip applicator, lips will feel soothed and refreshed.


  • Active Plant Collagen: Listed as the #1 ingredient in the formula
  • Alguronic Acid: Derived from naturally-sourced and sustainably-produced algae, helps to hydrate and smooth lines and wrinkles
  • Botanical Lip Enhancer: Visually helps fill and smooth lines while improving lip definition for both instant and long-lasting benefits
  • Microalgae Oil Beads: Rich in Omegas 3, 6 and 9, helps to replenish and nourish

Immediately, 86% of subjects felt softer, smoother lips.**
After just 10 DAYS of using GENIUS Liquid Collagen Lip:

  • Fine lines on lips were smoothed out on 88% of subjects**
  • Lips felt revitalized and replenished for 88% of subjects**
  • Lip texture improved providing a good base for lipstick for 91% of subjects**

After 28 DAYS of using GENIUS Liquid Collagen Lip:

  • Lips felt nourished, softer, less crepey and smoother on 89% of subjects**
  • Fine lines were filled, on and around the lips, of 86% of subjects**

DIRECTIONS FOR USE: Using a massage technique, apply to the lips and entire area surrounding the mouth. Then, using the opposite side of the ceramic tip, massage the bottom lip from side to side to stimulate the lips. May be used alone or under balm, lipstick or gloss. Apply morning and night, or as often as desired.

Algenist GENIUS Liquid Collagen Lip will retail for $35 and will be available June 22, 2018 at Sephora stores and online at and in Mid-June (exact date TBD).

**Results obtained following self-assessment of 85 women, using the product twice daily. Individual results may vary.

Algenist unlocks the secrets of algae, with its exceptional ability to survive and thrive in the harshest environments on the planet. Responsible for regenerating and protecting algae, patented Alguronic Acid, Algenist’s breakthrough discovery, is naturally-sourced and sustainably produced. Algenist was born from biotechnology, the innovative green science respecting nature, to reveal measured and visible skin transformation in 10 days, with clean and safe formulas - no compromise.
All Algenist products are consumer and dermatologist-tested, non-comedogenic, hypoallergenic and free of parabens, phthalates, nitrosamine, GMOs and triclosan. For more information about Algenist, please visit or connect with us on Instagram, Facebook, Twitter and YouTube.

For press inquiries, please contact:
Heather Fisher at Heather(at)cmmpr(dot)com
CreativeMediaMarketing 212.979.8884

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Jessica Milter
Creative Media Marketing
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