Aliph Brands Announces New Partnership for the Kiss My Face Brand

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The integration of these key manufacturing and distribution partners will allow Kiss My Face to innovate new products and increase market presence in the United States as well as abroad.

Aliph Brands has partnered with Windmill Health Products and Celmark International to relaunch the Kiss My Face brand. Windmill’s portfolio of brands are sold nationwide and internationally to over 150,000 retail locations, including: natural stores, independent pharmacies, grocery, mass market, chain drugstores, warehouse clubs. Celmark is a leading specialized R&D manufacturer in the natural skin care, dietary supplement and cosmeceutical industry.

The integration of these key manufacturing and distribution partners will allow Kiss My Face to innovate new products and increase market presence in the United States as well as abroad. With the brand presence of Kiss My Face and distribution partnerships of Windmill and Celmark, sales of $270 million are expected over the next five years.

“The acquisition of Kiss My Face presents us an iconic opportunity to help educate and change the landscape of face and body care using advanced, natural technologies while spearheading the movement toward healthy, non-toxic, environmentally friendly and sustainable products. We are going to bring our 40 years of natural product leadership to this brand and provide the retailer a unique opportunity to participate in a stable and ever evolving brand of natural skincare, sun care and specialty beauty products,” said Keith Frankel, CEO of Windmill Health Products and Celmark International.

Matthew Benjamin of Kiss My Face mentioned, “Kiss My Face has an innovative and cohesive portfolio of highly effective personal care products with natural, high quality ingredients. Kiss My Face is known for effective, green, socially responsible products which have been cruelty-free from Day 1. We are excited to work with Aliph Brands to ensure the Kiss My Face brand stays true to the brand’s roots.”

Daniel Setton, CEO of Aliph Brands remarked, “We are excited to partner with Windmill Health Products and Celmark
International to continue to innovate with research and development to better the Kiss My Face product offerings while staying true to the brand heritage that has created a loyal following amongst lifelong customers for over 35 years.”

About Aliph Brands:

Aliph Brands is a Brand Management Company whose portfolio includes Jawbone, Quirky, Vanity, and others. Aliph is focused on growing, protecting, and monetizing it’s portfolio of consumer brands through partnerships with best-in-class licensees.

About Windmill Health Products:

For over 40 years, Windmill Health Products, LLC has remained at the forefront of creating innovative products to meet market demand. Windmill offers cutting edge, clinically based formulas to deliver incremental profits to our retail partners. As an industry leader, Windmill brings top performing, national direct response brands to retail channels.

About Celmark International:

Established in 2003, Celmark is a leading specialized R&D manufacturer in the natural skin care, dietary supplement and cosmeceutical industry. Our team consists of more than 150 dedicated, experienced and innovative associates who work with a flexible management style to help keep ideas fresh, communications strong and manufacturing efficient.

For more information about Kiss My Face, visit https://www.kissmyface.com/about/

For more information about Aliph Brands, visit https://www.aliph.com/

For more information about Windmill, visit https://www.windmillvitamins.com

For more information about Celmark International, visit http://celmarkint.com

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Luke Conticello
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