Aliz Hotel Times Square Launches Seasonal Program Offering Guests a Unique Sensory Experience

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Aliz Hotel Times Square has partnered with local New York company Lomar Farms to launch its “Scent of the Season Program.” The new seasonal guest experience program featuring four distinctive scents – one for each season – will provide guests an experiential and immersive experience. The hotel’s signature scent and welcome amenity, hand-picked and curated by the hotel’s management team, will change with the seasons.

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“We are excited to offer our guests an immersive experience through our seasonal curated environment and create a different experience for our returning guests,” said Nicole Hendrix, General Manager of Aliz Hotel Times Square. “It was very important for us to partner with a local brand with a story.

Aliz Hotel Times Square has partnered with local New York company Lomar Farms to launch its “Scent of the Season Program.” The new seasonal guest experience program featuring four distinctive scents -- one for each season -- will provide guests an experiential and immersive experience. The hotel’s signature scent and welcome amenity, hand-picked and curated by the hotel’s management team, will change with the seasons.

Inspired by all seasons, Aliz Hotel Times Square has partnered with Lomar Farms to provide customized candles and in-room amenities to match the hotel’s seasonal scent. Lomar Farms, local beekeepers based in the Hudson Valley focused on creating all-natural products from honey and beeswax, have created Aliz Hotel Times Square branded candles, body oils and room sprays. Aliz Hotel Times Square and Lomar Farms will be hosting a pop-up open to the public on Tuesday, November 26 at Aliz Hotel Times Square’s lobby from 1:00 p.m. to 7:00 p.m. The pop-up will feature Lomar Farms products including candles, honey, soaps, lotions and more, just in time for holiday shopping.

The Scent of the Season program launched with Asian Garden and will next feature Sandalwood scent in winter, Hibiscus in spring and Grapefruit in summer. Guests can also extend their sensory experience at home by purchasing an Aliz Hotel Times Square branded candle and other Lomar Farms products at the lobby market.

“We are excited to offer our guests an immersive experience through our seasonal curated environment and create a different experience for our returning guests,” said Nicole Hendrix, General Manager of Aliz Hotel Times Square. “It was very important for us to partner with a local brand with a story behind it to provide our guests an authentic New York experience.”

Located at 310 West 40th Street and one of most iconic intersections in the world, Aliz Hotel Times Square introduces a unique experience and innovative design drawn from the diverse energy of the city in its 287 guest rooms featuring luxury amenities, farm-to-table restaurant Farm to Burger and Dear Irving on Hudson, the highest two-story open-air bar and lounge in the city – all within walking distance to Times Square, Hudson Yards and the Jacob Javits Center.

For more information, visit http://www.alizhotel.com. Follow us at @alizhoteltimesquare #BeAliz

About Aliz Hotel Times Square

Aliz Hotel Times Square is a new experiential, design-driven independent lifestyle brand that made its signature debut last fall in New York City with its Times Square location. Aliz Hotel Times Square ranked one of the Top 15 Hotels in New York City in Travel + Leisure World’s Best Awards 2019 edition. Aliz Hotel Times Square is owned by Aliz Group, LLC, a privately owned and operated property management, acquisition, and development company headquartered in New York City. Managed by Crescent Hotels & Resorts, Aliz Hotel Times Square is also a member of Preferred Hotels & Resorts.

About Crescent Hotels & Resorts

Crescent Hotels & Resorts is an award-winning, nationally recognized, top-3 operator of hotels and resorts. Crescent currently operates over 100 hotels, resorts & conference centers in the US and Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, Hyatt and IHG. Crescent also operates a collection of legendary independent lifestyle hotels and resorts under the Latitudes Collection umbrella. Crescent’s clients include premiere REITs, private equity firms and major developers. For more information, please visit http://www.crescenthotels.com/ & http://www.latitudesbycrescent.com/ or connect with Crescent on LinkedIn.

About Preferred Hotels & Resorts Connect Collection

Aliz Hotel is a member of the Preferred Hotels & Resorts Connect Collection, an international portfolio of hotels that connect people to friends and family, business associates, and interesting neighborhoods. Inspired by local culture, the smart, well-appointed, eclectic, and welcoming hotels within this collection seamlessly combine value with comfort and convenience to relax one’s busy, on-the-road life. All guests of Aliz Hotel are eligible to enroll in the I Prefer hotel rewards program, which extends points redeemable for cash-value Reward Certificates, elite status, and special benefits such as complimentary Internet to members upon every stay at more than 650 participating Preferred Hotels & Resorts locations worldwide.

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Paola Cuevas
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