As California prepares to implement Extended Producer Responsibility (EPR) requirements for packaging, CPG brand owners have a critical opportunity to reduce EPR fees, advance source reduction goals, lower carbon emissions, and strengthen supply chain resilience. Cheer Pack North America (Cheer Pack N.A.) is helping brands capitalize on this opportunity through its Sustainable+™ platform, which combines innovative packaging solutions with strategic expertise to help companies prepare for California's evolving regulatory landscape.
WEST BRIDGEWATER, Mass., Sept. 1, 2026 /PRNewswire-PRWeb/ -- As California prepares to implement Extended Producer Responsibility (EPR) requirements for packaging, CPG brand owners have a critical opportunity to reduce EPR fees, advance source reduction goals, lower carbon emissions, and strengthen supply chain resilience.
Cheer Pack North America (Cheer Pack N.A.) is helping brands capitalize on this opportunity through its Sustainable+™ platform, which combines innovative packaging solutions with strategic expertise to help companies prepare for California's evolving regulatory landscape.
Sustainable+™ Solutions That Deliver Measurable Results
Designed to support a wide range of hot-fill, high-pressure processing (HPP), cold-chain, and ambient-fill applications, Cheer Pack N.A.'s Sustainable+™ platform is designed to deliver lower EPR fees while retaining superior package performance, shelf appeal, and consumer convenience.
Among its innovations are CHEERCircle™ PE Recycle-Ready spouted pouches paired with lightweight Vizi™ caps. Together, these solutions offer significant regulatory, environmental, and economic benefits, including:
- Potential EPR cost savings of $70,000 to $165,000 for every 10 million units compared with traditional glass, rigid plastic, and multi-material laminated pouches.*
- Removal of 5.3 tons of plastic from the waste stream for every 10 million caps converted from a standard baby cap to the lightweight Vizi™ cap.*
- Up to a 27% reduction in carbon footprint when transitioning from foil spouted pouches to CHEERCircle™ PE Recycle-Ready spouted pouches with Vizi™ caps.*
- Improved supply chain stability through U.S.-based manufacturing, helping reduce exposure to shipping disruptions and tariff-related cost increases.
*Contact a Cheer Pack N.A. rep for more information.
California Is the Latest and Largest State to Implement EPR Law
California's EPR legislation is expected to significantly influence packaging decisions across the consumer products industry. In addition to requiring producers to report packaging data and pay material-based fees, the law establishes ambitious Source Reduction goals designed to reduce packaging waste and increase the use of recycled content.
As more states adopt similar legislation, packaging optimization is no longer simply a sustainability initiative. It is an increasingly important business decision that can directly affect compliance costs, supply chain performance, and long-term brand value.
More Than Packaging. A Strategic Partner.
Beyond providing innovative packaging solutions, Cheer Pack N.A. works alongside brands to identify opportunities to reduce EPR-related costs through packaging analyses.
"California's EPR legislation is creating an opportunity for brands to rethink packaging in ways that reduce costs while delivering meaningful sustainability benefits," said Al Madonna, Vice President of Marketing at Cheer Pack North America. "Through our Sustainable+™ product offering, we are helping companies lower EPR and transportation costs, reduce plastic use and carbon emissions, and continue to deliver superior packaging performance, shelf appeal, and consumer convenience."
Start Preparing Today
Cheer Pack N.A. has already helped multiple global and regional brand owners reduce their EPR fees in Oregon and Colorado by transitioning to the only fully commercialized PE Recycle-Ready spouted pouch offering on the market.
With California's EPR fee program rapidly approaching—and similar legislation expanding across the United States—the time to evaluate your packaging is now.
Contact Cheer Pack N.A. today to schedule a packaging and EPR cost assessment and learn how CHEERCircle™ PE Recycle-Ready spouted pouches and lightweight Vizi™ caps can help lower fees, reduce environmental impact, strengthen supply chain resilience, and capitalize on the accelerating market shift toward spouted pouch packaging.
About Cheer Pack North America
Cheer Pack North America (Cheer Pack N.A.) is the leading manufacturer of spouted flexible pouches and caps in North America, operating from a state-of-the-art, 315,000-square-foot manufacturing facility in West Bridgewater, Massachusetts.
The company is a fully integrated supplier of 'Made in the USA' stock and custom injection-molded caps and spouts, as well as flexible flat and spouted pouch packaging solutions, which serve a broad range of food and non-food applications, including hot fill, retort, cold and ambient fill, and high-pressure processing (HPP) through its diverse and extensive spouted pouch co-manufacturer network.
As Extended Producer Responsibility (EPR) programs expand in states such as Oregon and Colorado and California SB-54 accelerates nationwide packaging changes, brand owners face increased scrutiny and financial pressures around packaging material selection.
Cheer Pack N.A. delivers spouted pouch and cap innovations designed to support Source Reduction and the only broad commercially available PE Recycle-Ready and PCR spouted pouch packaging designed to reduce EPR fees while still offering superior packaging performance, shelf appeal, and consumer convenience.
The company's CHEER PACK® Innovation Center™, which includes production-filling loaner equipment, is designed to fast-track new product projects to optimize Brand Owner commercial success.
Media Contact
Al Madonna, Cheer Pack North America, 1 508-927-7800, [email protected], www.cheerpack.com
SOURCE Cheer Pack North America
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