All for One Group Relies on the FirstSpirit Hybrid CMS

Share Article

Uses FirstSpirit Hybrid CMS from e-Spirit as the basis for its websites and personalized customer portal

e-Spirit, maker of the industry-leading FirstSpirit Digital Experience Platform (DXP) powered by a hybrid (headless+) CMS, today announced that All for One Group, a leading consulting and IT group, recently launched a newly rebranded mobile-first website (, microsites and a personalized customer portal powered by FirstSpirit.

All for One marketers use the SaaS-based FirstSpirit DXP and hybrid (headless+) CMS to deliver engaging digital experiences across a myriad of touchpoints, microsites, and landing pages (such as the FirstSpirit serves as a central content hub from which content is managed for multiple websites, increasing efficiency and reducing maintenance of structured data. The company selected FirstSpirit for its legendary ease of use, single sign on, plus its ability to easily integrate with third-party platforms such as Hubspot, SAP and Microsoft solutions; and also for its ability to unify data from these disconnected silos for a holistic view of the customer that empowers marketers to deliver highly personalized digital experiences that turn employees and customers into lifelong fans.

e-Spirit’s SaaS model allows All for One to concentrate less on the day to day management of the system, and more on its core business strategy, giving marketers the dexterity needed to succeed in today’s highly competitive market. e-Spirit’s enterprise-class security ensures that All for One’s digital presence is always up and running ensuring reliable performance.

In the next phase of the implementation, All for One will work with e-Spirit Advanced Partner Logic Joe to completely modernize and optimize the websites and other channels of its various subsidiaries, as well as investor relations and recruiting sites.

“As experts in digital transformation, we have high expectations from the software that we use. Prior to beginning this major rebranding effort, we were impressed with the FirstSpirit DXP’s user-friendliness, the ease of integration with our existing SAP systems, and the flexible SaaS operating model. e-Spirit offers much more than a classic CMS, with greater agility and flexibility than expensive 'one-size-fits-all' marketing suites. The solution is a perfect fit for the requirements of our business,” said Anja Brey, head of marketing, All for One Group AG.

“FirstSpirit offers the right features needed for the All for One Group, a rapidly growing group of companies with many subsidiaries under a common umbrella. We were able to easily integrate FirstSpirit with SAP solutions and existing marketing solutions such as HubSpot to create a coherent digital experience solution. The SaaS operating model offers numerous advantages for the customer and us as a partner, and FirstSpirit’s hybrid/headless functionality is also instrumental to the efficient design of all content processes in the group,” said Torsten Godzisz, development director FirstSpirit from Logic Joe.

About e-Spirit AG
e-Spirit’s SaaS-based FirstSpirit Digital Experience Platform helps businesses engage customers and increase revenue with personalized, content-rich digital experiences anytime, anywhere. Savvy digital marketers across all industry sectors rely on the FirstSpirit platform—which includes a hybrid (headless+) CMS, AI-driven personalization and omnichannel marketing capabilities—for individualized and synchronized content delivery across all channels to differentiate their companies and turn customers into lifelong fans.

e-Spirit, founded in 1999, is part of the adesso Group and has offices in 16 locations in the US, Germany, Great Britain, the Netherlands, Switzerland, Austria and Asia Pacific. Customers include international brands and corporations such as Commerzbank, BASF, Bosch, Belk, Carter’s, Galeria Karstadt Kaufhof, GNC, Grohe, Reitmans, Olympus, Santander Bank, Sterling Jewelers, Walbusch and many others. For more information, go to or call us at 781.862.5511.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rob Goodman
McKenzie Worldwide
+1 503-380-2441
Email >
since: 01/2013
Follow >
Visit website