All-New Uses Insights from 3 Million+ Real Owners to Help New-Vehicle Shoppers

Share Article

Website Makes Ratings, Reviews and Awards Quickly Accessible for Shoppers Seeking Information

News Image
A vehicle usually is the second-costliest purchase a consumer will make, so for everyone to have access to J.D. Power car market data is another example of why we’re such a trusted consumer resource.

The all-new car-shopping website features first-ever access to verified data sourced from actual vehicle owners and makes car shopping accessible on any device. Officially debuting today, the site reveals rankings for individual models and calls out J.D. Power award winners, according to data gleaned from more than 3.2 million verified owners’ experiences.

Under the tagline, “Real Insights from Real Owners,” the new website provides J.D. Power ratings, rankings, reviews and award winners—all one place—and introduces a new 100-point rating system to help shoppers cut through the information overload found on most car-shopping sites.

“J.D. Power has been synonymous with customer satisfaction for 50 years and that remains the case as we gather data from verified new-vehicle owners about quality, dependability, performance and dealership experiences,” said Troy Snyder, Vice President, Consumer Division at J.D. Power. “This rich feedback is provided for free to shoppers for the first time in a fast and concise manner, whether on a desktop or mobile device. A vehicle usually is the second-costliest purchase a consumer will make, so for everyone to have access to J.D. Power car market data is another example of why we’re such a trusted consumer resource.”

Initially, consumers can compare makes, models and body styles for model-years 2013 to 2018. Rating, review and award data will continue to expand across the site over the next few months.

Shoppers can access new shopping tools available at, including:

  • Largest collection of award-winning vehicles: For decades, J.D. Power awards, spotlighted in television commercials, have been the most-visible way to learn what vehicles ranked highest in their respective segment of a particular study. Now, anyone can go to and find specific award-winning vehicles—complete with information on how they achieved such a distinction. Car shoppers are able to find the highest quality and most dependable cars on the market.
  • “Red Blade Ratings” for a deeper look into a vehicle: Enabling shoppers to dig deeper into a vehicle’s 100-point rating is the first-of-its-kind Red Blade Ratings. Red Blade Ratings encompass nine additional metrics on each model—some of which are quality, comfort and technology features—and are easily viewed on the new consumer website. “Reviewing these quick metrics when determining which car is best out of several possibilities is an important step to deciding on one’s perfect car,” Snyder said.
  • Verified owners big data comes to life: J.D. Power data is based solely on verified feedback from those who own, have owned or used the product being rated. These insights on the new website have been compiled from J.D. Power studies, including: Vehicle Dependability StudySM (VDS); Customer Satisfaction IndexSM (CSI); Initial Quality StudySM (IQS); Automotive Performance, Execution and Layout (APEAL) StudySM; and Sales Satisfaction Index (SSI) StudySM.
  • Know what to buy—and where to buy it: Dealership experiences for verified owners’ purchase, maintenance or repair work is rated and scored. Insights on how each brand’s sales personnel, service advisors, service facilities, service initiation and vehicle pick-up performed are available.

For all vehicle ratings, rankings, reviews and awards, visit

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power is headquartered in Costa Mesa, Calif., and has offices serving North/South America, Asia Pacific and Europe. J.D. Power is a portfolio company of XIO Group, a global alternative investments firm headquartered in London, and is led by its four founders: Athene Li, Joseph Pacini, Murphy Qiao and Carsten Geyer.

Media Relations Contacts
Geno Effler; West Coast; 714-621-6224; media.relations(at)
Shane Smith; East Coast; 424-903-3665; ssmith(at)

About J.D. Power and Advertising/Promotional Rules

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Geno Effler

Shane Smith
Visit website