All You Need is PWA: Why Companies Choose To Develop Progressive Web Apps

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Nowadays, progressive web applications are becoming more and more popular. That's why IntexSoft has recently launched the PWA direction, which is being actively developed in the company. Many people know that high productivity is essential for the successful existence and profitability of online businesses. But how does it affect them? Let's be more specific.

To go into detail, PWA is a group of applications that use the web technology stack to visually and functionally transform the site into an app. Today, creating PWA has become an excellent solution for many companies. Such a solution allowed them to increase users' conversion, security, simplicity, and user-friendliness on mobile gadgets. Because of their progressive nature, PWAs work wherever there is a web, adapting even to older browsers. For example, an application with limited functionality can run on any gadget without repeatedly loading on each device.

Companies like Starbucks, AliExpress, Tinder, Forbes, and other world-famous giants paid attention to the progressive technologies of web applications. And they did not lose.

The Starbucks PWA has increased daily active users by two times. Orders on the desktop are nearly the same rate as mobile. Just think about that for a second! In the digital age, more and more online purchases are made via mobile devices. Therefore, the convenience of the mobile app should not lose out to one's website.

And what about Tinder? Tinder was able to reduce the download time to 4.69 seconds with its new PWA. But before this time was 11.91 seconds. The PWA is 90% smaller than Tinder's native Android app. This small solution reduces the user's waiting time and makes the app more attractive. It's obvious that a long wait often discourages any desire.

Forbes turned to PWA to improve download times for its users. Before that, the site loaded for about 3-12 seconds, but after that, the loading time was reduced to 0.8 seconds. This increased the number of sessions by 43%, and the level of engagement increased by 100%. Interesting fact: if loading a mobile site takes more than 3 seconds, users often leave it.

Aliexpress also achieved amazing results. The conversion rate for new users in all browsers increased by 104%, and the number of pages visited per session raised by two times.

Each of these companies only won by making their choice in favor of progressive web applications. Cross-platform technologies are now more relevant than ever, and developers are increasingly choosing them.

Progressive web applications will help owners take their businesses to a new level. It is only necessary to look at the world experience of their use.

To learn more about the pros, cons, and operating principles, follow the link to read the full article "PWA: Pros and Cons" by the IntexSoft team:

Perhaps, for someone, this article will serve as an impulse to update their products and be a step toward their business.

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Alexandra Chikina
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since: 11/2010
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