T-shirts have been used countless times in history as a form of expression and a way to spread ideas. The Black Lives Movement specifically has used the t-shirt as a tool of expression and a method to share their inspiring message. This of course posed an interesting question to answer...
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POMPANO BEACH, Fla. (PRWEB) January 18, 2021
Source: All Day Shirts Staff Writer http://www.alldayshirts.com
Emerging from South Florida, hypergrowth blank t-shirt company AllDayShirts.com has exhibited a clear dedication to addressing important social justice and civil rights issues that reign over our society during a pressing moment in time.
Rallying around Dr. Martin Luther King Jr. as the day of his celebration approaches, AllDayShirts.com began production of a commemorative and inspiring t-shirt displaying one of the many moving quotes that came from Dr. King during his lifetime.
Currently, AllDayShirts.com is giving away thousands of these t-shirts with orders for free, along with donating 100% of the proceeds generated going directly to the King Center, a nonprofit organization dedicated to promoting and teaching nonviolence.
View the t-shirt here: MLK Jr. T-Shirt on AllDayShirts.com
The King Center was founded in 1968 shortly after the assassination of MLK Jr. by Coretta Scott King, the wife of Dr. King. It is a nonprofit organization dedicated to the education, research, and training of the nonviolence that Dr. King preached so passionately about during his lifetime. It works at both a domestic and international level and is currently headed by Dr. King’s youngest child, Bernice King.
The King Center is located on Auburn Avenue in Atlanta, Georgia as a part of the Martin Luther King Jr. Historic Site where Dr. King’s birth home and church can also be found here
This philanthropic act comes at a crucial time in American society with the powerful and inspiring emergence of the Black Lives Matter movement. The Black Lives Matter movement opposes police brutality and social injustice that people of color currently face in American society, just as Dr. King did years ago.
Company co-founder Brian Roberts said, “We recognize that there are critical civil rights issues that people of color are facing right now in this country. Not only do we recognize them, but we are doing our part to actively create change and help combat these problems."
The quote displayed on the t-shirt is from the legendary account "Letter From a Birmingham Jail," one of the most pivotal pieces of text ever written in American history. The text empowered the Civil Rights Movement of the 1960s.
“It’s amazing how a quote that is nearly 60 years old can have so much relevance to the critical issues we face today in society,” said co-founder Scott Roberts. “He’s truly an inspiring man that shouldn’t just be honored for one day, but throughout the year. He’s a source of strength that people can find motivation from for whatever they are working towards.”
T-shirts have been used countless times in history as a form of expression and a way to spread ideas. The Black Lives Movement specifically has used the t-shirt as a tool of expression and as a method to share their inspiring messages. This, of course, posed an interesting question to answer for AllDayShirts.com, a business that sells millions of different types of blank t-shirts.
What t-shirt should the inspiring design and message be printed on?
Co-founder brothers Scott and Brian Roberts made the choice of going with their best selling Gildan G500 heavyweight 100% cotton t-shirt. Brian had this to remark about their decision: “We wanted to give some character to a t-shirt that is really a staple of our business. What better way to do that than by honoring the great Dr. Martin Luther King Jr., a man of outstanding character.”
For background on the business, AllDayShirts.com is a second-generation, USA owned and operated wholesaler of blank t-shirts and apparel. What started as an experiment with no expectations of success during a financially debilitating global pandemic, All Day Shirts has blossomed into a thriving business. Currently, the website averages around 1.2 million users per month, a number that continues to grow rapidly.
The website provides a place where shoppers can get access to wholesale priced blank t-shirts, hoodies, headwear and more. Thousands of blank, decoration-ready products are for sale on the domain. Customers purchase the blank products to use as a “blank canvas” to then personally apply their own custom designs. Typically, customers apply their designs on these blank clothing products in various ways with the most common being heat press, sublimation, direct to garment, and screen printing.
“Clothing is just such an awesome tool of expression that so many people cherish. We just wanted to provide the blank canvas for communities to pour all of their great ideas and designs onto,” says co-founder Scott Roberts.
The key to the success of AllDayShirts.com is the brothers’ full, complete ownership of all inventory, distribution, and fulfillment of products. The business made the necessary capital investments to have their own warehouses and distribution centers in order to carry out the fulfillment/distribution process themselves. This competitive advantage has allowed the site to rapidly capture large market share.
Now with over 220,000 active customers and over 250 employees, the principles that AllDayShirts.com are built upon have laid the foundation for continued success.
As the new industry leader, AllDayShirts.com is positioned to continue to grow and be an active participant in the blank apparel industry for social change.