“Engage3 has much more coverage for the same budget, and has added product linking capability to give us increased Private Label visibility,” said Frank LaPara, Allegiance Pricing Manager.
DAVIS, Calif. (PRWEB) January 05, 2021
Engage3, which helps retailers and brands profitably grow revenue and drive store trips by tracking and optimizing their Price Image, has today been selected by Allegiance Retail Services, a New Jersey-based, retailer-owned co-op that supports independent supermarkets with a variety of services and a full line of private label products, for their Competitive Intelligence Management solution.
Prior to its partnership with Engage3, Allegiance sought to improve its view of its competitive pricing landscape with limited webscraped data. With Engage3, they were able to increase their competitive pricing visibility by 60%, link their Private Label items to equivalent items at their competition, and have a seamless data transfer process to embed pricing insights across their organization.
“Engage3 will be giving us much more coverage for the same budget, and we can’t wait to work with their added product linking capability to give us increased Private Label pricing visibility,” said Frank LaPara, Pricing Manager at Allegiance.
“We are excited that Allegiance has chosen us to be their strategic partner to more effectively monitor competitive prices and enhance their response to shopper and competitive changes. We look forward to building their competitive edge in pricing by providing data-driven insights at a local, actionable level," said Edris Bemanian, CEO of Engage3. “As a regional leader in providing independent supermarkets customized retail services, we are honored to help Allegiance and their members track their competitive price position.”
Engage3 was founded by the creators of KhiMetrics (acquired by SAP), who are credited with inventing the retail price optimization space. Engage3's leadership team is composed of former KhiMetrics, SAP, Revionics, dunnhumby, KSS Retail, IBM/DemandTec and Nielsen executives.
International Data Corporation (IDC) recently positioned Engage3 as a Leader in its MarketScape Vendor Analysis Report for changing the game and leading the next frontier in strategic pricing solutions. Engage3 has also been listed in the Inc. 5000 for 4 years in a row since 2017.
Engage3's Competitive Intelligence Management (CIM) is an AI-assisted, attribute-based, and data science-driven solution that provides accurate, granular competitive data (30 billion product pricing records collected annually in the U.S. and Canada) and like-item-linking visibility. CIM helps retailers reverse-engineer their competitors’ pricing and assortment strategies across channels, markets, and items. Price Image Management (PIM) is a next generation pricing solution that defines the impact of strategic pricing alternatives and unlocks pricing recommendations based on a retailer’s objectives for Price Image, sales, and profitability. Engage3’s Price Image management solutions help retailers understand and manage their Price Image and align it with their sales and profitability objectives using predictive modeling.
More information is available at http://www.engage3.com.
Allegiance Retail Services, LLC supports independent supermarkets (e.g. Foodtown, D’Agostino, Gristedes, Big Deal, La Bella, Brooklyn Harvest and Pathmark) for retail success by providing them with marketing, advertising, technological and merchandising support, as well as a full line of private label items. For more information, visit http://www.allegianceretailservices.com.