Alloy Automation Emerges From Stealth with $5M In Seed Funding

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The ecommerce industry's first automation platform will use funds from Bain Capital Ventures and Abstract Ventures to rapidly expand its team and develop new product lines.

Alloy Automation, the ecommerce industry’s first automation platform, emerged from stealth today with $5M in seed funding led by Bain Capital Ventures and Abstract Ventures. Other investors include Y Combinator, BoxGroup, Webflow founder Bryant Chou, Shippo founder Laura Wu, and Attentive founder Brian Long, among others. Alloy Automation’s no-code platform enables ecommerce stores to create automated workflows for logistics, marketing, store operations, and more.

“We saw that so many stores were struggling to keep up with the surge in demand created by the pandemic, so we decided to build an automation tool that enables merchants to achieve more with fewer team members,” said Sara Du, a cofounder of Alloy.

Built by a team of dropouts from Harvard and Cornell, and experienced operators from Wish, Walmart, and Fiserv, Alloy’s mission is to change the way millions of ecommerce stores do business in this new post-COVID world. The no-code platform can be leveraged by any individual to eliminate manual operations and logistics work and use automated workflows to run their store. In addition, for ecommerce companies with constrained development resources, Alloy allows nontechnical team members to implement these highly customized workflows. Alloy is quickly becoming the automation tool of choice for hundreds of well-established and up-and-coming brands. Their client list includes NFL teams like the Baltimore Ravens and beauty brands like OPTE, used by Kim Kardashian and Paris Hilton.

“Alloy is providing the essential platform for tens of thousands of sellers to automate workflows across their technology stack,” said Kevin Zhang, Partner at Bain Capital Ventures. “Sara and Gregg are a truly special team, and in just a year they’ve built deep integrations, signed up trend-setting brands, and now raised an oversubscribed financing from the smartest angel investors in commerce technology.”

“I’m excited by the opportunities Alloy has in empowering merchants to reach a level of automation needed to thrive in today’s online world. The market opportunity for Alloy is large and growing, as demand for no code solutions becomes widespread,” said Bryant Chou, CTO and cofounder of Webflow.

Prior to creating Alloy Automation, founders Sara Du and Gregg Mojica had been collaborating on technology projects since high school. In 2019, they started helping friends write custom code to streamline repetitive tasks across their work apps. After building dozens of these automated workflows, they realized they could build a single platform that could enable any user to create customized automations.

This latest round of funding will enable Alloy Automation to build out their user community, aggressively expand its sales and engineering teams, accelerate its product roadmap, and deepen partnerships. To learn more about the company and product, please contact or visit

About Alloy Automation
We’re a distributed team of 10 with the mission of empowering ecommerce merchants with our no-code platform. Our investors include Bain Capital Ventures, Abstract Ventures, Y Combinator, and the founders of Webflow, Shippo, and Attentive. Follow Alloy Automation on LinkedIn and Twitter.

About Abstract Ventures
Abstract Ventures is a sector agnostic seed stage venture capital firm. Founded in 2016, the firm has $300m in AUM and has been an early backer of companies such as Bestow, Brave, Compound, Hippo Insurance, LunchClub, Material Security, Newfront Insurance, Trusted Health, PopShop Live, WorkOS and many others.

About Bain Capital Ventures
Bain Capital Ventures partners with disruptive founders to accelerate their ideas to market. The firm invests from seed to growth in startups driving transformation across industries, from SaaS, infrastructure software and security to fintech and healthcare to commerce and consumer tech. The firm has helped launch and commercialize more than 240 companies, including DocuSign,, Kiva Systems, Lime, LinkedIn, Rapid7, Redis Labs, Rent the Runway, Rubrik, SendGrid, and SurveyMonkey. Bain Capital Ventures has $5.2 billion in assets under management with offices in San Francisco, New York, Boston, and Palo Alto. Follow the firm via LinkedIn and Twitter.

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Sara Du
since: 01/2020
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