Allstar Innovations Announces Brand Refresh With Over 20 Years' Experience In Performance Marketing

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Formerly Allstar Products Group, the organization has updated their name to Allstar Innovations to more closely reflect the heart of the business: Innovation.

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“Innovation has always been at the heart of everything we do. The name Allstar Innovations best reflects who we are as a business,” said Scott Boilen, CEO of Allstar Innovations.

Performance driven marketing expert Allstar Innovations announced their corporate rebranding that included a company name change and launch of a new website more accurately reflecting their core business. Allstar Innovations is a leading consumer products company supporting retail brands with an integrated performance-based marketing approach that includes direct response television, digital marketing and social media campaigns.

“Innovation has always been at the heart of everything we do. The name Allstar Innovations best reflects who we are as a business,” said Scott Boilen, CEO of Allstar Innovations.

With over 20 years of proven success, $8 billion in sales and well over $2 billion in highly targeted advertising campaigns, Allstar Innovations is responsible for some of the most successful consumer product launches in recent history.

Allstar Innovations takes products and brands from Concept to Consumer™ and solves problems for consumers by bringing only the best products to market. From product testing, engineering, product branding, performance-based advertising and product development, they have a world-class supply chain function that is unmatched anywhere in the world. Allstar Innovations has longstanding relationships with retailers, wholesalers, e-commerce sites and prides themselves on being nimble, aggressive, fast moving and most importantly, innovative.

About Allstar Innovations
Founded in 1999, Allstar Innovations has been directly responsible for some of the most successful consumer products in history. Allstar Innovations employs experts in direct response marketing, product development and manufacturing, and retail distribution to simultaneously build brands and drive sales. For more information, visit http://www.allstarmg.com.

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Lindsey Carnett
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