Allurez Recognized For Excellence in Entrepreneurship and Customer Service

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The internet's family jeweler, Allurez, was recognized for excellence in customer service and entrepreneurship. The company specializes in conflict-free, luxury jewelry that is sold on its user friendly website.

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Our highest priority has always been to deliver a product that we can be proud of, while also ensuring that each of our customers feel valued.

Online jewelry brand, Allurez, was recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine, as well as one of Newsweek’s selections for “America’s Best Customer Service” in 2019.

The honorees of Entrepreneur Magazine’s Entrepreneur360™ list, which included Allurez, were identified using a balanced scorecard designed to measure five metrics reflecting major pillars of entrepreneurship—innovation, growth, leadership, impact and business valuation. Allurez, therefore, is recognized by Entrepreneur for both success in revenue numbers and its well-rounded business practices.

Additionally, Newsweek conducted a study researching companies in the United States that have exhibited superior customer service in the eyes of their customers. The top list of America’s Best Customer Service 2019 ranks 423 companies across 141 categories. Allurez was ranked among the top three in the country under the online jewelers category.

“The Allurez team is proud to be acknowledged by these esteemed publications,” says Raphi Mahgerefteh, CEO of Allurez. “Monetary success is important, but our highest priority has always been to deliver a product that we can be proud of, while also ensuring that each of our customers feel valued.”

Allurez has been a long-time community leader, having a percentage of its sales reinvested for local causes. The company practices ethical, responsible sourcing, and only uses gemstones and diamonds that are imported from conflict-free countries. By adhering to the Kimberly Process, Allurez diamonds are tracked from the moment they are mined to the point of sale. Famous for being one of the first on the customizable jewelry scene, every piece is handcrafted, designed and manufactured in New York.

For more information about Allurez, please visit

Allurez is a direct to consumer, online jewelry brand that proudly designs and crafts its fine products in New York. Founded in 2010 by Raphi Mahgerefteh, Allurez aims to make the jewelry shopping experience special once again. Upon researching the industry, Mahgerefteh discovered that most jewelry sold in stores was made overseas with inferior quality and at extremely high prices. In response, Mahgerefteh launched Allurez, a brand that would go directly to the source. By doing this, the company revolutionized the jewelry shopping experience with exceptional quality at affordable prices. Allurez is now one of the fastest growing jewelry brands in the US.

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Ralphi Mahgerefteh
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