Aloette Cosmetics Launches Lush + Luxe Lash Enhancing Serum

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Direct sales cosmetic brand releases nutrient-rich lash serum into its Platinum Collection.

Aloette Cosmetics, a leading innovator in age-defying skincare and beauty, announces the launch of Lush + Luxe Lash Enhancing Serum. The latest addition to the Platinum Collection is an oil-free serum designed to visibly enhance the look of lashes. Powered with clinically proven ingredients and free of harsh ingredients and additives, lashes appear thicker, fuller and healthier in as little as four weeks.

“We are excited to bring to market an effective lash enhancing serum that is formulated within the Aloette clean beauty guidelines.” says Cathy McKenna, President of Aloette. “Lush + Luxe an ideal alternative for those who want healthier-looking lashes without potential side effects of hormone-based ingredients typical of growth serums. It is also a fantastic alternative to costly lash extension that require significant time and maintenance. We believe Lush + Luxe is a game changer in the market!”

Lush + Luxe Lash Enhancing Serum aims to improve the look of lashes so that overtime they appear thicker, stronger and fuller without the use of harsh chemicals or hormone-based ingredients often seen in the market. The formula features good-for-you ingredients like hydrolyzed rice protein, almond extract, peptides and hyaluronic acid. Together, these ingredients enhance the appearance of lash volume, condition and moisturize the lashes and help to prevent premature lash fallout – all while improving the vitality and strength of the lashes. This power list of ingredients showed significant results in a four-week independent perception study:

  • 80% of participants saw a 25% increase in the appearance of volume in their lashes*
  • 90% of the participants saw a 25% increase in the appearance of length in their lashes*
  • 100% of the participants saw a 25% increase in the appearance of thickness in their lashes*

Lush + Luxe Lash Enhancing Serum is available online and with independent beauty consultants beginning today, January 10, at a price of $75 USD and CAD. The oil-free, lash enhancing serum is a perfect match for brittle or thinning lashes, and it should be applied twice a day to help enhance flexibility and volume. Continuous use is recommended to achieve the appearance of youthful-looking lashes!

*Results based on an independent perception study. Individual results may vary.

Aloette is America's premier age-defying beauty brand, providing women of all ages and origins with the highest quality skincare and cosmetic products available, as well as the most rewarding home-based business opportunities in the health and beauty industry. Incorporating cutting-edge cosmetic ingredients and technology, Aloette offers an array of innovative makeup and skin solution lines designed to deliver superior results. Aloette Cosmetics is an Astral Brands company. For more information, visit

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