Alogent and DeepTarget Partner to Provide User-Specific Digital Engagements and Personalized Financial Consumer Stories for Banks and Credit Unions

Share Article

Alogent partners with DeepTarget, allowing financial institutions to engage account holders throughout their connected digital ecosystem with personalized messaging and discoverable AI-powered financial stories.

"This partnership enables us to address our common, fundamental goal of providing digital experiences that mimic in-branch interactions, and to provide leapfrog-type innovation that increases institutional loyalty through increased engagement and marketing campaigns." Dede Wakefield, Alogent's CEO.

Alogent (@AlogentCorp), a global software leader in end-to-end payment processing, content and information management, digital banking and loan origination solutions, announced today a partnership with DeepTarget Inc., a solution provider that utilizes data mining and business intelligence to deliver targeted engagements across digital channels for banks and credit unions. This partnership enables users of Alogent’s digital and mobile banking platform, NXT, to leverage DeepTarget’s Digital Experience Platform (DXP), allowing financial institutions to engage their customers and/or members throughout their connected digital ecosystem with personalized messaging.

Need-matching offers, financial fitness and wellness coaching, and community information are a few examples of what consumers seek today more than ever. Alogent’s end-to-end platform focuses on user experience and in-journey consumer exploration across native and web applications, and will now offer discoverable AI-powered financial stories with DeepTarget’s patent-pending 3D StoryTeller™. In addition to intrinsic predictive targeting, the DeepTarget DXP can also use Alogent’s rich data analytics and visualization platform, AWARE, for relevancy-at-scale engagements based on trends and user behavior.

“NXT is focused on user experiences (UX) and offers easy-to-use, intuitive interfaces that enable full-featured interactions and cross-platform consistency,” said Dede Wakefield, CEO of Alogent. “This partnership enables us to address our common, fundamental goal of providing digital experiences that mimic in-branch interactions, and to provide leapfrog-type innovation that increases institutional loyalty through increased engagement and relevant marketing campaigns.”

“With Alogent’s innovative NXT platform and open integration capability, there was an immediate synergy for this partnership,” said Jill Homan, president of DeepTarget. “The combination of our AI-powered engagement technology, with Alogent’s single platform, uniform UX, and device-agnostic approach across native and web-based apps, just makes so much sense. Plus, it is refreshing to see Alogent’s focus on the rapid implementation of their flexible and open NXT platform and the priority emphasis they are putting on cross-ecosystem consistency and relevant engagement.”

Learn more about delivering personalized digital banking experiences at a webinar on October 1. Register here: bit.ly/Alogent-DeepTarget-Webinar

About Alogent
Alogent provides proven, end-to-end payment processing, content management, digital banking and loan origination technologies to financial institutions, currently including over 2,400 credit unions, community and regional banks, and some of the largest national and international institutions. Our solutions are versatile, scalable, user-friendly, and exceptionally stable. Because of our relentless focus on innovation, our clients consistently exceed their productivity, financial, and customer experience goals. Learn more about Alogent at http://www.alogent.com.

About DeepTarget
DeepTarget helps financial institutions integrate data sources for the purpose of driving meaningful digital engagements that yield more loans and deposits. Their solutions help financial institutions connect with their customers with messages that resonate. DeepTarget’s intelligent digital marketing and sales solutions are used by hundreds of financial institutions to provide a seamless communications experience wherever, whenever, and however their customers bank. For additional information visit http://www.deeptarget.com.

Media Inquiries
Alogent
Wendi Klein, VP Marketing & Communications, pr@alogent.com, +1-678-966-0844

William Mills for DeepTarget
Cristi Murray, cristi@williammills.com, +1-678-781-7209

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Wendi Klein
Alogent
+1-678-966-0844
Email >

Cristi Murray
William Mills for DeepTarget
+1-678-781-7209
Email >
@alogentcorp
Follow >
Visit website