Altair Customer Intelligence: Leading the Way with Tri-Bureau Solutions

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Altair is now leading the way for direct-to-consumer marketers looking to utilize data from all three major credit bureaus in addition to underbanked, alternative bureau data.

Altair’s product line gives marketers an edge in the direct-to-consumer financial space. Our clients have seen huge rates of success in retaining and acquiring new customers, regardless of whether the interest rates are high or low. - David Hadaway, CEO of Altair.

Altair Customer Intelligence, a leading provider of consumer marketing solutions, announced today that it is now offering real time tri-bureau data and triggers to marketing teams in the Financial Services sector. Altair’s unique programs give marketers the ability to monitor, target, and reach in-the-market consumers for auto loans, mortgages, refinances, credit cards, and installment loans.

Altair’s custom lending solutions will utilize all three major credit bureaus and will benefit marketers by giving a full picture of the consumer who will receive their marketing communications. Altair’s custom lending solution is easily accessible and generates mail files in seconds. The system will enable marketers to design their audiences based on consumers that are most likely to qualify and convert quickly into new business based on actual risk credit criteria and what is trending in the industry.

How it Works:
Lender provides criteria to Altair team so that it can be cross-referenced against all three of the major bureaus in order to build a uniquely qualified audience for direct marketing communications. Altair is able to provide clients with lists of those who are likely to convert into new customers in addition to monitoring current customer files for retention purposes.

“Altair’s product line gives marketers an edge in the direct-to-consumer financial space. Our clients have seen huge rates of success in retaining and acquiring new customers, regardless of whether the interest rates are high or low," said David Hadaway, CEO of Altair. “Financial marketers know that the best indicator of a customer shopping for a new loan or refi product is an inquiry on one or more of the three bureau’s credit files.”

About Altair:
Altair has been a leader in the Financial Marketing industry since its inception in 2001. With combined knowledge and experience spanning over 40 years in the financial industry, the team sought to provide a more comprehensive solution to marketing executives in the direct-to-consumer space. In addition to financial marketing, the Altair team also develops custom patient-targeting models for the nation’s top Veterinary, Dental, and Hospital marketing teams. Altair is located in Franklin, Tennessee.

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Emily Baxter

Nora Dillon
Altair Customer Intelligence
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