LAS VEGAS (PRWEB) January 04, 2023
Leading global audio electronics company Altec Lansing is excited to announce the introduction of several new audio products at CES 2023. These audio products will improve upon the brand’s existing technology and expand its current line to cover a full range of interests and lifestyles so that everyone in the family can enjoy quality sound at an affordable price.
As a long-time innovator of sound, Altec Lansing currently offers a wide variety of Bluetooth speakers, headphones, earbuds, and party speakers. Known for its “Everything Proof” technology, a line of speakers that are waterproof, shockproof, snowproof and float in water, the brand continues to introduce new innovative equipment to add to their roster.
This year at CES, attendees can expect to see a new collection of cutting-edge gear from Altec Lansing, which support several key brand sectors:
- Party Speakers: As a continuously in-demand product sector for the brand, Altec brings multiple new offerings under the SoundRover and Sonic Boom models to CES 2023. The new speakers will build upon the existing models’ current features with bigger sound, longer battery life, stereo and party pairing modes, and other added capabilities.
- Kids’ Line: Following continued success in an underserved market and a #3 rank in the category, Altec Lansing’s kids' line will also introduce two new models of kids-safe headphones with an active noise-canceling pair and a light-up pair.
- Hydra Series: As a pillar of Altec’s offerings, the Hydra Series will continue to expand with the introduction of earbuds. Under the Everything Proof umbrella, the Hydra Series earbuds are equipped with durable features that work hard and play harder, including the signature waterproof, dirtproof, snowproof, shockproof, and floating capabilities.
“Altec Lansing’s focus has always been to empower consumers with products that allow them to infuse music into their everyday life experiences, without sacrificing sound quality,” said Ike S. Franco, Founder & CEO of Infinity Brands, the parent company of Altec Lansing. “Whatever your day looks like, whether you’re a teen using our everything-proof earbuds for swim practice or a retiree seeking a speaker to take out with you on the golf course, we want our products to fit your lifestyle, which is why we never stop advancing our technology and introducing new gear. This year at CES, we’re looking forward to showcasing just that - from our sports partnerships and activations to our product improvements and launches.”
Since its inception in 1927, Altec has an impressive legacy as speaker of choice throughout iconic moments in audio - from the Beatles and Abbey Road, to Woodstock, the 1984 Olympic Games and more. Now, as the brand continues to see steady year-over-year growth, each component of its growing list of partnerships is part of a carefully constructed marketing strategy designed to help the brand cross generations and appeal to everyone in the family through two of the largest industries: sports and entertainment.
This year alone, the brand has taken this strategy to the next level through new and continued partnerships with Madison Square Garden, the New York Giants, the Boston Red Sox, the Miami Marlins, the Detroit Pistons and more still to come. Each partnership has introduced fresh activations from branded locker room takeovers to immersive DJ Booths that cater to a younger demographic. These interactive experiences work hand in hand with Altec’s new and improved product innovations to make strides towards the brand’s never-ending goal of giving as many consumers as possible access to their favorite music.
Altec will be showcasing its full lineup including the Hydra Series, Party Speaker Series, Nanobuds, Whisper Series, Kids Headphones, RealTree Series, and their recently acquired AIWA line in Booth #17964. For more information on Altec products and partnerships, please visit https://alteclansing.com/.
About Altec Lansing
Since 1927, generations of music enthusiasts have recognized Altec Lansing as a premier brand that consistently delivers high quality and rich sound in a host of audio products including; headphones, earphones, everything-proof speakers, home and car audio, DJ speakers, turntables, mobile accessories, and more. Altec Lansing provides a seamless combination of beautiful design aesthetics and terrific sound to exceed every audiophile's expectations. Those who know audio, know Altec Lansing. http://www.alteclansing.com / @alteclansingofficial