Alzheimer’s Association selects CDR Fundraising Group as direct response digital agency

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CDR will manage all aspects of the charity’s digital fundraising strategy

“CDR’s experience, passion and creativity are critical in supporting and elevating our diverse digital fundraising efforts,” said Kim Postulart, vice president, direct marketing and intermediate giving, Alzheimer’s Association

CDR Fundraising Group, a Moore company, is proud to announce it has been named the digital fundraising agency for the Alzheimer’s Association. CDR will lead digital fundraising strategy to include email marketing, digital advertising, web development and mobile giving platform to advance the organization’s mission to end Alzheimer’s and all other dementia.

CDR, an award-winning provider of digital and direct mail services in the nonprofit industry, will implement an integrated program to engage and cultivate digital donors. Offering full-service strategic guidance, analytical tools, creative excellence and cost-effective implementation, CDR brings an integrated, growth- and value-focused approach to digital marketing for the Alzheimer’s Association. Together, the Alzheimer’s Association and CDR will focus on attracting new donors, elevating donor retention, broadening their multichannel donor base and maintaining the high value of their donors.

“Every day the Alzheimer’s Association is leading the way to end Alzheimer’s and other dementias that affect nearly 50 million people globally,” said Steve Harrison, president of CDR Fundraising Group. “They do so with compassion and commitment that is unparalleled. Our team at CDR will mirror their commitment, ingenuity and drive by creating compelling campaigns that generate important funds to support its mission.”

“CDR’s experience, passion and creativity are critical in supporting and elevating our diverse digital fundraising efforts,” said Kim Postulart, vice president, direct marketing and intermediate giving, Alzheimer’s Association. “We know that strong digital marketing will contribute to our success and bring us closer to our vision: a world without Alzheimer’s and all other dementia.”

“Digital fundraising is a sophisticated data-focused enterprise where it’s necessary to know more about your donors and honor why they give,” said Gretchen Littlefield, chief executive officer of Moore. “Alzheimer’s Association cares immensely about its donors; we’re proud to use data to deepen their relationship with these donors and attract more people to help end this dreaded disease.”

With over 15 years of digital experience, CDR’s data-driven fundraising strategies and creative skills provide integration across all technologies, seamlessly, transparently and cost-effectively. Learn more about CDR digital marketing services at cdrfg.com/digital.

About Alzheimer’s Association
The Alzheimer's Association leads the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Our vision is a world without Alzheimer's and all other dementia™. For more information, visit alz.org or call the 24/7 Helpline at 800.272.3900.

About CDR Fundraising Group
CDR Fundraising Group, a Moore company, is an award-winning direct response fundraising agency that has created exponential revenue growth for nonprofit organizations for nearly 40 years. CDR provides a full suite of fundraising services uniquely tailored to each of its nonprofit clients. The agency’s areas of expertise include multichannel marketing, data-driven audience targeting and media planning, creative strategy and execution, brand strategy, research and analytics, and specialization in mid-level, sustainer and catalog programs.

About Moore
Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Comprised of 33 companies with more than 2,500 employees, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.

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Meredith Resnick
1st Degree
202-549-0807
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