On the heels of continued retail momentum, Amara's newest Superfood Smoothie Melts innovation offers families a whole-food approach to the growing demand for products benefiting wellness for kids
SAN FRANCISCO, Aug. 26, 2026 /PRNewswire-PRWeb/ -- Amara, one of the fastest-growing family snack brands in America, today announced the launch of its Calm Superfood Smoothie Melts, the newest addition to its line of functional kids' snacks. Rolling out exclusively at Target stores nationwide beginning August 30, Calm further establishes Amara as a leader in natural, whole-food nutrition for kids.
Made with organic whole-food ingredients, Calm Superfood Smoothie Melts combine chamomile and lemon balm — herbs traditionally used to promote relaxation — with maqui berry, apples, raspberries, oats and coconut milk. The result is a melt-in-your-mouth snack with no added sugar or artificial additives, and the first in Amara's product line to incorporate herbal support.
"Chamomile and lemon balm are herbs traditionally used to promote a sense of calm, and we wanted to bring those ingredients into a snack through Amara's whole-food approach, thoughtfully combining the natural powers of fruits, herbs, and other whole ingredients to support the needs of growing kids," said Sonia Schiess, PhD, Chief Infant Nutritionist at Amara.
Amara's approach is rooted in proprietary food technology developed to preserve the taste, texture, and nutrients of organic, whole-food ingredients. That technology allows the brand to create snacks with simple ingredient lists while maintaining the taste and experience kids expect from their food.
"At Amara, we started with a real moment in a parent's day. With Calm, it was the transition from playtime to downtime. Parents already create small rituals around those moments, and we weren't trying to create a remedy. We wanted to make a whole-food snack that could fit naturally into those routines, using fruit and traditional herbs in a familiar format kids already know and enjoy," said Jessica Sturzenegger, Founder & CEO of Amara. "For me, that familiarity matters, especially with little ones, and it allowed us to stay true to the guardrails we've had from the beginning: organic ingredients, no added sugar, and no shortcuts."
The launch of Calm builds on the momentum Amara has established since introducing Superfood Smoothie Melts earlier this year. The original lineup — Protein, Brain and Immunity — quickly became top sellers, and the brand has continued to expand its retail footprint with major retailers including Whole Foods Market, Costco, Sam's Club, Walmart, Sprouts, and Publix.
Calm Superfood Smoothie Melts (SRP $5.99) will be available exclusively at Target stores nationwide and on Target.com beginning August 30.
About Amara
Amara (amaraorganicfoods.com) is a fast-growing organic kids' food brand on a mission to make it easier for families to eat better. Amara is redefining better-for-you snacking with whole-food ingredients, no added sugar, and delicious snacks kids love to eat. Powered by proprietary food science, Amara creates innovative, certified organic foods that make nutritious choices easier for modern families—because what kids eat today can help shape how they feel, think, and thrive for years to come.
Amara is available in retailers nationwide, including Whole Foods Market, Walmart, Target, Sprouts, Publix, Costco, Sam's Club, and more.
For more information and to find a store, visit amaraorganicfoods.com
Media Contact
Maven PR, Amara, 1 858-208-3458, [email protected], amaraorganicfoods.com
SOURCE Amara
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