America's Favorite 'Give Back Company' Gives Hope This Holiday Season

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ROMA Donates 10,000 Boots in Covid-Plagued U.S. For the First Time.

The boots are a conduit of love and every time they wear them, I want them to know that someone loves them and cares for them.

With less than two weeks left until Christmas many companies are doing all they can to bring some holiday cheer to what has been a rocky year for most of the world. Small businesses all across the country have been hit the worst and many have closed their doors for good. However, there are some who have managed to weather the storm and persevere despite the economical challenges and strict regulations.

CEO and Founder of ROMA BOOTS, Samuel Bistrian sensed that it would be a tough year, but he was determined to remain focused. He had faced tough times before. He started the company in April of 2010 while most of the country was in an economic recession. When asked about what contributed to 2020 being a great year for ROMA, Bistrian responded, "For me it has always been about pressing forward with courage and believing that our best days are ahead of us. When Covid first hit and most of the world was under lockdown, most of our orders were cancelled and it felt like the end of the world. I had a choice — I could panic or pray. I prayed. We had to pivot and look for other opportunities. We were very fortunate to be featured on Good Morning America for the entire month of April which turned out to be our best month ever. God works in mysterious ways!"

According to Bistrian, ROMA BOOTS has had its best year since its inception in 2010. The company’s business model merges fashion with philanthropy. Inspired by TOMS, ROMA donates a brand new pair of boots to a child in need for every pair they sell. They actually go a step further and also donate a percentage of all sales proceeds to fund educational initiatives in the communities where the boots are donated. This year ROMA has donated over 30,000 boots in Armenia, Ethiopia, Afghanistan, Guatemala and El Salvador. To celebrate their tenth year of giving back, ROMA partnered with Convoy of Hope to donate 10,000 boots right here in the U.S.

After more than a decade in business, “Giving Poverty the Boot” still remains Bistrian's greatest passion and it's at the heart of ROMA’s core mission. When asked what he wants the children to remember him for, Samuel responded, "The boots are a conduit of love and every time they wear them, I want them to know that someone loves them and cares for them." To date over $5 million worth of boots have been donated to children in 30 countries all around the world. Learn more at and

About ROMA BOOTS: Founded in 2010 by Samuel Bistrian, the company name ROMA means love. After spending years working at Neiman Marcus, Romanian-born Samuel Bistrian wanted to take his passion for quality and customer service a step further by giving back to people in need. Following a “buy one, give one model” similar TOMS footwear, ROMA does the same with boots for children who live in cold and wet climates. Growing up in poverty-stricken rural Romania, Bistrian knows the importance of proper footwear. These boots empower and inspire children to live their best lives and make this world a better place. ROMA BOOTS are sold in over 1,000 retailers across the U.S., Canada, and Australia. They’re also available online at and Amazon.

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Jole Hawke
Roma Boots
+1 888.612.6264
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Samuel Bistrian
since: 08/2010
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