American Film Institute Joins Entertainment Identifier Registry Association

Share Article

Non-profit educational arts organization will register all film titles to enable universal identification and tracking

The Entertainment Identifier Registry (EIDR), the global source of universal unique identifiers for digital distribution of movies and television assets, announced today that the American Film Institute (AFI) has become an EIDR member.

The American Film Institute, one of the world’s premiere authorities of film, was established to preserve the heritage of the motion picture, to honor the artists and their work, and to educate the next generation of storytellers. As a nonprofit educational arts organization, AFI provides leadership in film and television and is dedicated to initiatives that engage the past, the present and the future of the moving image arts. EIDR’s precise identifiers will make it possible for films in the AFI Archive and the AFI Catalog of Feature Films to be accurately identified across all platforms and enable precise matching of their titles across third-party datasets.

“The use of EIDR’s unique content IDs on the AFI Catalog will help ensure that we can readily and efficiently identify distribution of our content across all platforms globally,” says Sarah Clothier, Manager, AFI Catalog. “The ability to match our content as it moves across the myriad of ways it is being consumed is the underpinning to our ability to ensure proper tracking and digitization of our database.”

EIDR’s distinctive identifiers can be easily placed as metadata within audio-visual objects across a wide variety of content, including film, SVOD and OTT, digital content and television (shows, seasons and episodes). The accompanying metadata includes titles, credits, edit details and technical details, enabling users to mitigate numerous inefficiencies within the cross-platform video distribution supply chain, such as time-consuming legacy processes for title matching and identification.

"As the definitive database for historians, researchers and movie fans, the American Film Institute has the needs to ensure that they can identify and track how and where their films are being accessed,” says Will Kreth, Executive Director of EIDR. “EIDR identifiers will provide them with a more reliable, automated way to do so - and as EIDR increases our outreach to the world's archival film and TV community, we're thrilled to have AFI onboard as members."

About EIDR
EIDR (Entertainment ID Registry) is a universal identifier system for movie and television assets built to enable the automation of entertainment commerce and to increase the availability of quality data for analytics and business intelligence. EIDR provides a highly curated database that addresses commercial workflows by uniquely identifying assets ranging from top level titles to edits, digital encodings, clips and franchises. EIDR IDs are already in commercial use in various reporting and cross-platform measurement applications. For further information, visit

About the American Film Institute
The American Film Institute was established by presidential proclamation in the White House Rose Garden and launched its national mandate on June 5, 1967- to preserve the heritage of the motion picture, to honor the arts and their work and to educate the next generation of storytellers. AFI’s founding Trustees included Chairman Gregory Peck, Vice Chairman Sidney Poitier, Francis Ford Coppola, Arthur Schlesinger, Jr., Jack Valenti and George Stevens, Jr., as Director.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website