American Pet Products Association Supports DOGust All-Month for Shelter Dogs

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APPA celebrates shelter dogs’ universal birthday for the entire month of August with gift ideas that dog owners will appreciate.

Gotchya Day Gift Box by Claudia's Canine Bakery

According to the APPA 2019-2020 National Pet Owners Survey, 63.4 million households own a dog and almost a quarter of dog owners obtained their furry best friend from a shelter.

The American Pet Products Association (APPA) is excited to announce they’re celebrating shelter dogs all month long. DOGust, observed on August 1, is the universal birthday for shelter dogs. APPA doesn’t think one day is enough and that shelter dogs deserve a much bigger celebration. According to the APPA 2019-2020 National Pet Owners Survey, 63.4 million households own a dog and almost a quarter of dog owners obtained their furry best friend from a shelter. DOGust encourages owners who don’t know their pet’s birthday to still have a special day to celebrate with them. Below is a round up of products that will help pet owners celebrate with their shelter dog all month, and beyond.

Suit up with this festive It’s My Birthday Collar by C4 Belts. A collar with all the features including antimicrobial and odor proof, water-resistant, machine washable and 100 percent recyclable. Plus, owners can pick a belt to match their best friend too!
Price: Starting at $18.00

All celebrations require treats and Claudia’s Canine Bakery has created a custom Gotcha Day Gift Box for shelter dogs.
Packaged with a bow, this gift box includes peanut butter and vanilla flavored cookies, with one hand-decorated “Gotcha Day” heart cookie. It’s the perfect gift to celebrate DOGust or a dog’s adoption day.
Price: $8.95

When dogs are tuckered out from all the celebrating, they can snuggle up with The Dog Pillow. A pillow specifically designed for dogs who love to cuddle when they rest, it gives dogs the support they enjoy. Plus, it makes a great traveling companion for pets and provides them with an on-the-go cuddle buddy.
Price: $15.95

Impress Fido with a DIY ice cream cake made with Puppy Scoops Ice Cream Mix by Puppy Cake. With the warm weather, this is the perfect treat to cool down. Just add hot water to the powdered mix and freeze. Tastes just like real ice cream without the fat and calories because it’s formulated for dog’s digestion.
Price: $6.99

For older shelter dogs, EmerAid Sustain HDN can help them get into a celebratory mood.
EmerAid® Sustain™ is a therapeutic diet scientifically designed to support pets that are recovering from critical illness, suffering from chronic medical conditions, or experiencing weight loss, loss of appetite, or low activity levels as a result of old age. Made into bites or mixed with water and food, this therapeutic diet is easily absorbed and highly digestible.
Price: Starts at $15.99

For more information, product samples, images or interview opportunities, please contact Liz Freeman at 775-322-4022 or


The American Pet Products Association (APPA) is the leading trade association serving the interests of the pet products industry since 1958. APPA membership includes more than 1,300 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises. APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. APPA is also proud to grow and support the industry through the following initiatives: Pets Add Life (PAL), Tony La Russa’s Animal Rescue Foundation (ARF) Pets and Vets Program, the Human Animal Bond Research Institute (HABRI), The Pet Leadership Council (PLC), the Pet Industry Joint Advisory Council (PIJAC), Bird Enjoyment and Advantage Koalition (BEAK), and the Pet Care Trust. Visit for more information.

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Liz Freeman
The Impetus Agency
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