AMSOIL SEVERE GEAR® Easy Pack Wins SEMA Global Media Award

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Innovative new gear lube packaging gains international attention.

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AMSOIL was awarded a SEMA Global Media Award for the SEVERE GEAR Easy Packs at the 2018 SEMA Show after being chosen by Caleb Thompson of New Zealand’s Off-road Addiction TV series. The SEMA Global Media Award recognizes international product appeal and potential, with winners being selected by a prestigious group of international journalists.

From thousands of entries in the 2018 New Product Showcase, AMSOIL SEVERE GEAR Easy Packs caught the eye of Mr. Thompson, who stated “I need this product in my life.” An avid off-road enthusiast and host of Off-Road Addiction, he recognized the solution this product offered in improving the task of changing differential fluid.

AMSOIL SEVERE GEAR Easy Packs were launched in July 2018 and allow for quicker and easier changing of gear oil. The innovative flexible packaging allows for improved maneuverability and access to fill holes, even in confined spaces. This results in less mess and less wasted product than commonly seen when using traditional quart containers. The Easy Pack has undergone extensive testing and development to ensure a durable, all-in-one package that can withstand even the most aggressive handling.

Now in its 15th year, the SEMA Global Media Awards have given a global platform to the best new products launched within the industry.

AMSOIL has been the recognized leader in synthetic lubrication since 1972. For more information about AMSOIL, contact your nearest AMSOIL distributor or call AMSOIL at (715) 392-7101 or 1-800-777-8491. AMSOIL INC., 925 Tower Avenue, Superior, WI 54880, or go to

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Parnell Thill
Sr. Marketing Manager

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