Analytics 4 Coaches and Just Play Sports Solutions Strike Analytics and Content Partnership

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Powerful Partnership in Basketball Analytics

Butch Carter

Butch Carter - Founder of Analytics 4 Coaches and former NBA Head Coach

Choosing Just Play was a no-brainer for us because of the level of data they provide and the ability to streamline content creation and delivery.

Starting the 2019-2020 basketball season, Just Play Sports Solutions (“Just Play”) will be the analytics and content partner for Analytics 4 Coaches (“A4C”).

A4C is led by former NBA player and head coach Butch Carter. Carter was well ahead of the basketball analytics curve when he developed his first statistical model in 1998. He is best known for leading the Toronto Raptors from a 16-win team in 1997-98 to the playoffs in just 18-months, breaking a 54-year-old NBA record in the process.

A4C helps coaches accelerate winning by understanding advanced statistics. A4C strives to be the leader in developing coaches, training them to use simple basketball analytics to win more games.

“We help coaches use analytics to defeat winning teams,” says Carter. “It is a model that has been proven at the highest level.”

A4C’s integration with Just Play will offer multiple training modules to NCAA Men’s and Women’s programs. These modules, along with access to the Just Play platform, will help coaches connect more with today’s athlete and guide them in building a winning culture.

“Choosing Just Play was a no-brainer for us because of the level of data they provide and the ability to streamline content creation and delivery. This will help A4C provide unique insights to the coaches we work with.”

Just Play works with over 500 teams at all levels of competition to provide a playbook and scouting platform that helps coaches better engage with their athletes. Their cutting-edge software allows coaching staffs to prepare faster and more effectively, regardless of their program’s level and resources.

“Combining A4C’s experience and expertise with a powerful platform like Just Play will provide numerous opportunities for coaches to accelerate their professional development and the success of their programs,” says Just Play Co-Founder Andy Wachter.

As part of the launch of this partnership, A4C is offering Just Play clients an in-depth post-season analysis. This report will break down a team in key statistical categories, benchmark it against their conference opponents, and provide insights on the areas to improve.

To learn more about this opportunity, visit

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Justin Scanson

Justin Scanson
since: 12/2017
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