Andrea Lonardi, COO of Angelini Wines & Estates, was proclaimed MW by the Institute of Masters of Wine a few hours ago. This accomplishment completes the long and demanding journey he began in 2014, and brings the most prestigious title in the world of wine to Italy for the second time. Stevie Kim, creator of Italian Wine Podcast, captured Lonardi's immediate reactions in an interview, available in full version on the show portal.
VERONA, Italy, Aug. 25, 2023 /PRNewswire-PRWeb/ -- On Friday 7 March 2014, without any inkling of exactly where this would lead him, Andrea Lonardi participated in the Introductory Masterclass and entrance exam for the MW program. On Friday 25 August 2023 the same man, albeit profoundly changed by the experience, realized his dream after an arduous undertaking and was proclaimed Master of Wine. This is a great achievement not only for Andrea Lonardi, but also for the entire Italian wine sector.
Prior to today, in over 70 years of activity, the Institute of Master of Wine had welcomed 412 MW from 31 different countries. Italy was initially absent from the picture until 2021, when the first Italian MW was certified. But the wine world, and Italian wineries in particular, need more Italian MWs: "Italian wine," comments Andrea Lonardi during the interview for the Italian Wine Podcast, "needs strategy and planning, schemes, logic and discipline, cultivating its identity and prestige. The MW program gives the opportunity to study models that allow us to work on this."
Consistent with this vision, Lonardi is inspired to become a managerial embodiment of the MW, not focusing exclusively on the aspects related specifically to wine itself and its tasting, but delving deeper into research, development, planning and organization. "Wine is not just swirling a glass, tasting, guessing the origin and posting on social media," explains the new MW. "Wine is also thinking about its stylistic, economic, social and productive future. Wine is a dialogue with winegrowers, with salesmen and with entrepreneurs (…). Wine is the ability to listen not only to what is in the glass, but also to the market and the consumer."
This is the approach that Lonardi already tested at Angelini Wines & Estates during his MW journey. He will continue to apply and utilize this approach following his MW certification. "Now, with the title of MW, I would like to give even greater focus to stylistic planning, managerial organization and commercial aspects of the fine wines project at Angelini Wines & Estates." Tackling and completing such a gruelling training course leads to acquiring discipline and rigorous methodology that - beyond the obvious expertise gained - will immediately impact and inspire the entire Italian wine industry.
The full interview is available on the Italian Wine Podcast website: https://bit.ly/44n8F3N. An interview transcript is also available on the Italian Wine Podcast blog.
About: The Italian Wine Podcast: Cin Cin with Italian Wine People! launched in 2017 as a project dedicated exclusively to the Italian wine world. The program uncovers the unique world of Italian wine in conversation with some of its key protagonists. Under the umbrella brand of Mamma Jumbo Shrimp, Italian Wine Podcast aims to inform, educate, and entertain listeners with content for wine professionals and casual listeners alike. The only daily wine podcast in the world, content includes wine business, food & travel, diversity and inclusion, wine producers, science, and marketing and communication. Italian Wine Podcast is available on SoundCloud, iTunes, Spotify, Stitcher, XimalayaFM (for China), and on the official website. It now boasts over 1400 recorded episodes with a growing online following of nearly 6 million listens. Donations to the show are welcomed and help fund a portion of the show's equipment, production, and publication costs. To advertise on the show, please request a prospectus and/or customized advertising plan from [email protected]. Cin Cin!
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SOURCE The Italian Wine Podcast
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