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Andy Walter Becomes Strategic Advisor to Latend, the Company Behind Decision Formula


News provided by

Latend Inc.

Oct 05, 2026, 06:00 ET

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Former Procter & Gamble Senior Vice President, IT and Global Shared Services, brings three decades of enterprise IT, analytics and board experience to the company behind Decision Formula, software that gives data product owners the analyst they never had.

CINCINNATI, Oct. 5, 2026 /PRNewswire-PRWeb/ -- Latend (https://www.latend.com), the company behind Decision Formula (https://www.decisionformula.com), today announced that Andy Walter, former Senior Vice President, IT and Global Shared Services of The Procter & Gamble Company (P&G), has joined the company as a strategic advisor. Walter will work with Latend's founders on company and product strategy, enterprise adoption of Decision Formula, and strategic partnerships.

For the past decade Walter has been a board member and strategic advisor to companies building the next generation of enterprise analytics and AI across the globe, working with founders on strategy, enterprise go-to-market and scaling. Before that he spent 26 years at P&G, where as Senior Vice President, IT and Global Shared Services, he led more than 1,500 IT and multifunctional professionals responsible for IT and shared services for every P&G business unit and market worldwide, and earlier led the company's global business intelligence and analytics transformation.

Decision Formula gives the data product owner the analyst they never had.

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Large companies build data products to make better decisions. These projects rarely go wrong because the team cannot build them. They go wrong because what should be built was never pinned down, and the gaps surface months later as expensive surprises. As AI takes over more of the building, the definition matters more, not less. Defining a data product is hard. It takes the business and the data teams together, and someone has to pull the pieces into one definition: the data product owner. Decision Formula gives that person the analyst they never had. It knows where data products go wrong, from decades of real project experience. It pulls together what is scattered across people, documents and systems into one definition, asks the right people when something is missing, and follows up. And it shows what is still unresolved, so the owner knows when the product is ready to build.

"Since P&G I have only worked with disruptive innovators in the digital, analytics and AI domain, and Latend is one of them. Ask any IT or data leader what keeps them up at night and, somewhere on the list, is disappointing the business. It is easy to do when nobody is sure what you are supposed to build or whether it will land the way the business expects," said Walter. "Latend is solving exactly that. They have put the full power of AI on the lifecycle between identifying the business problem and building the solution, so the solution your team builds meets what the business asked for, delivers the committed value, and does not get derailed by missed requirements along the way. I am glad to be working with the founders as they bring Decision Formula to enterprise data teams."

"Andy knows what it takes to make a large company run on data, because he did it at P&G and has spent the years since helping other companies do the same. He understands what the business needs from data and analytics, what the teams delivering it are up against, and how far apart those two can be," said Jan Wenda, co-founder and CEO of Latend. "Having him alongside us is a real advantage, for us and for the teams we work with."

Walter serves on the board of directors of True Essence Foods and is Trustee and Co-Chair of the Board of the Ovarian Cancer Alliance of Greater Cincinnati, a non-profit that funds research and supports patients and their caregivers. He is the author of "Waiting Is Not an Action", a leadership book for executives on disruptive innovation, strategy and career development. He holds a Bachelor of Science in Computer Science from the University of Cincinnati and lives in Cincinnati, Ohio.

About Latend

Latend is the company behind Decision Formula, software that gives data product owners in large organizations the analyst they never had. Built on decades of real data and analytics project experience, Decision Formula pulls together what is scattered across people, documents and systems into one definition of the data product, shows what is still missing, and keeps that definition in a form that business teams, engineers, delivery partners and AI coding agents can all build from. Latend was founded by enterprise data and analytics leaders with decades of experience on the business and delivery sides of data work. Decision Formula is in use inside enterprise environments today, including Fortune 500 teams. Latend is privately held, with teams in the United States and Poland. Learn more at https://www.latend.com and https://www.decisionformula.com.

Media Contact

Jan Wenda, CEO, Latend Inc., 1 5134004873, [email protected], https://www.latend.com

SOURCE Latend Inc.

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