ANIL UZUN Comments on the Coronavirus Affect on Photography

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How Does The Coronavirus Impact The Photography Industry as of December 2020

In my opinion, ANIL UZUN says, only big names will have less impact on the economic recession. “The strong brands, they have their customers, loyal ones, and the recession will not hinder them from buying,” he adds.

ANIL UZUN talks about his own experience on how the pandemic affected his photography and puts a general framework on how the industry is coping with the effects.

ANIL UZUN is an architect and a photographer living in İstanbul. He has been taking photos since 1990 and has a lot of experience in photography, but he has never seen a pandemic. Before the illness took over the world, ANIL UZUN facilitated projects for independent photography artists and organized group exhibitions for underground artists. He was publishing a book, making photography projects and presentations about the books he wrote. He was also working as an independent architect, he still does, but he has fewer projects. He was even traveling around the world to take photos.

“In March 2020, everything stopped,” he says. COVID caused a widespread impact on businesses, including photography. In photography, large corporations such as camera manufacturers have been experiencing a vast sales decline, and small camera shops are facing bankruptcy. “The photographers were also having difficulty pursuing their projects because traveling is banned, and photographers are experiencing a massive impact on their financials, unfortunately," he adds.

“As you know, nowadays, photography is more of a luxury because the types of equipment are costly to buy. It is not a necessity because today anyone can take photos with their smartphones,” says ANIL UZUN. “The demand for photography depends on people’s incomes, and right now, the world economy is in recession, and people do not think about art or photography,” he continues.

“In my opinion,” ANIL UZUN says, “only big names will have less impact on the economic recession. The strong brands, they have their customers, loyal ones, and the recession will not hinder them from buying,” he adds. “But camera sales will be the least we have seen. Because people will stick to the ones, they already have.” ANIL UZUN also adds, “Smartphones had a reverse impact on camera sales, and now with the pandemic, people will no longer buy cameras.” Canon has declared that it will postpone the launch of its new camera.

“Event photographers do suffer the most,” he says, “because all of the events, including sports, are in financial difficulties. The same applies to wedding photographers. Art exhibitions are also canceled; people do not go to studios for portraits.”

“The photographers are looking for new ways to adapt to the pandemic rules. They are sticking with the pandemic precautions such as telling people to stay apart, to try no contact posing, etc. But in addition to the protection, they need to adopt new skills to raise their revenues,” says ANIL. “They can do projects from home; they can document their life lockdown. They can create websites to promote their previous works. They can learn web marketing strategies and swell their work online. They can take online courses on different aspects of photography. They can create projects on social media, and they can work on their financials to eliminate their cost and channel their energy to developing revenues,” says ANIL UZUN.

He adds, “These are daunting times, and art is the one that has been added by the pandemic the most.”

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