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Animation Explainers Launches New Website Amid Strong Growth

Since launching in 2017, Animation Explainers has gone from a local company in Dublin to a global business. They now have clients in every corner of the world - and it's time their website and branding reflected that. With that in mind, they are delighted to launch their new website complete with glossy new branding. Of course, this is far more than a cosmetic transformation.Take a look at the global growth of Animation Explainers, how its rebrand aligns with it and what's in store for the future.


News provided by

Animation Explainers

Jul 02, 2019, 05:00 ET

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DUBLIN, July 2, 2019 /PRNewswire-PRWeb/ -- Where It Started
Animation Explainers was launched as a start-up from a spare bedroom in 2017. Specifically, the spare bedroom at Dylan Healy's grandmother's house, where he describes being "armed with a Macbook and a Rode Mic, recording voiceovers ourselves". Originally, their services were as local and authentic, focussing on youth, Irish heritage and personality.

However, soon enough, the quality of their animations started to catch on. In a matter of months, they had clients in Canada, Australia, Germany, Singapore and the Netherlands. But that wasn't all that set them apart.

“We wanted a website that provided the same flawless user experience whether you’re checking in from your desktop in Dublin, your tablet in Toronto or your mobile in the Middle East.”

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A Personal Approach
"We treat every project individually. No two companies or individuals are the same," explains co-founder Dylan Healy. "We undertake in-depth consultations before we even start the animation. We want to understand their business, their requirements and their message. Only then can we create tailored animations that focus on the creative direction, message and tone that our clients want."

Animation Explainers aim to create videos that "hit the spot", based on the needs of each client – from the music and animation to the overall message and tone. They also pride themselves on an efficient approach that's led to a fast average turnaround of around three weeks.

It's this universal quality that has seen them gain clients across the globe. The team wanted their brand and their website to better reflect this.

Rebranding Animation Explainers
Working with WP Tech Support, Animation Explainers began a complete rebrand. "After an initial discussion, we decided that we had outgrown the small business persona. We're now working at a higher level, competing on a global scale. We have offices in Dublin and Toronto, with customers from the Isle of Man and Ireland to Canada, Australia and Singapore," explains Healy.

"We wanted a website that provided the same flawless user experience whether you're checking in from your desktop in Dublin, your tablet in Toronto or your mobile in the Middle East."

The New Website
Animation Explainers' new site showcases a vast portfolio of work, while maintaining the customer and consultancy focus that's central in their work. That's all complemented by a new logo, combining a speech bubble with a movie reel – explanation combined with animation.

The new site is complete with a section dedicated to the different industries the team works with – from large news and communications organisations like Postmedia and Thinktel to pharmaceutical and medical companies including Vectura and Ovusense. There's also a uses section, highlighting the different ways explainer videos can be used such as marketing, explaining products or even training staff.

Looking to the future, the company aims to become the global market leader for explainer videos. "With the new site, we're ready to take on more clients, start collaborations in new markets and potentially create new animation packages," says Healy.

"We also want to grow our awesome team, that's already packed full of creative talent. We're always on the look-out for people that understand how to craft a solid message and engage people through animation. We can't wait to add more talent and diversity to that team to add even more value for our customers."

About Animation Explainers
Animation Explainers is an animated explainer video company with offices in Dublin and Toronto. They create animated explainer videos for businesses across the globe in a range of industries, for a variety of uses.

SOURCE Animation Explainers

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