The guitar legend takes control of his beloved powerhouse line of women's footwear, launching a new line of shoes in November 2022
LOS ANGELES, Oct. 20, 2022 /PRNewswire-PRWeb/ -- Nine-time GRAMMY-winner, Kennedy Center honoree, Rock and Roll Hall of Fame inductee, and global music legend Carlos Santana has announced he is taking Carlos by Carlos Santana, his phenomenally popular brand of women's footwear, in-house. Alongside original brand stewards and veteran shoe executives Gary Rich and Rick Gelber, the team have formed a new partnership under Jubilation LLC. They will launch their new line of shoes in November 2022, available exclusively on the Carlos by Carlos Santana website: https://carlosshoes.com/.
"It is an honor to partner with Gary and Rick to bring radiance, elegance, and style back to the forefront of the brand, while at the same time making a difference in the lives of children through the Milagro Foundation," says Santana. "We know that these shoes will inspire and compliment the confidence and light within every woman wearing them."
The relaunch of Carlos by Carlos Santana women's footwear builds on the extraordinary success of the original brand that the guitar superstar launched in 2001, remaining under license with Caleres (formerly Brown Shoe Company) until 2019. From the brand's inception, Santana's distinctive and impeccable artistry poured into the design of the footwear, and almost immediately the brand became a powerhouse in department stores and national retail chains throughout the United States, growing to over one million pairs sold on an annual basis.
Rich (former President of Brown Shoe Wholesale) and Gelber (former Senior Vice President GMM at Caleres) will lead the relaunched company's brand strategy, product development, and business management.
"From our first meeting back in 2000, we connected with Carlos and created instant synergy and great energy. It's fitting today that the three of us join forces again to form this partnership and relaunch the brand back into the marketplace," says Rich.
The line will offer a lifestyle collection of casual, dress, boots, and fashion sneakers, featuring leather uppers sourced in Brazil and Italy. Retail prices will range from $100 to $250. The new company will join other Santana ventures and licensees in proudly supporting the Milagro Foundation, started by Carlos Santana and his family in 1998 to support underrepresented and vulnerable children and youth around the world in the areas of arts, education and health.
"It is a blessing to be a blessing," says Santana. "Women who wear our shoes are self-aware, self-confident, and know how to embrace their individuality and have fun. We invite you all to dance through life with us."
For more information, please visit: https://carlosshoes.com/
About Carlos Santana:
For more than five decades - from Santana's earliest days as a groundbreaking Afro-Latin-blues-rock fusion outfit in San Francisco - Carlos Santana has been the visionary force behind artistry that transcends musical genres and generational, cultural and geographical boundaries. To date, Santana has won ten GRAMMY Awards and three Latin GRAMMY Awards, with a record-tying nine GRAMMYs for a single project for 1999's Supernatural (including Album of the Year and Record of the Year for "Smooth"). He has received the Billboard Century Award (1996), was ushered into the Rock and Roll Hall of Fame (1998), received the Billboard Latin Music Awards' Lifetime Achievement honor (2009), and was the recipient of the Kennedy Center Honors Award (2013). Among many other distinctions, Carlos Santana has been cited by Rolling Stone as #15 on their list of the "100 Greatest Guitarists of All Time;" and has joined the Rolling Stones as one of only two bands to have an album reach the Top 10 in every decade since the 1960s. In 2018, he released his first MasterClass, and recently celebrated three epic milestones - the 20th anniversary of his groundbreaking album Supernatural, the 50th anniversary of his legendary performance at Woodstock, and the 50th anniversary of his masterpiece Abraxas. His most recent album, the powerful, energy-infused Blessings and Miracles (2021) features collaborations with Rob Thomas, Chris Stapleton, Steve Winwood, and many others. Santana continues his residency at the House of Blues Las Vegas where he celebrated his 10th anniversary of performing in the intimate venue in May 2022.
About Carlos by Carlos Santana Women's Footwear:
Carlos by Carlos Santana Women's Footwear is designed for women who are self-aware, self-confident, and know how to embrace their individuality and have fun. The line will offer a lifestyle collection of casual, dress, boots, and fashion sneakers that embody Santana's distinctive style and impeccable artistry. The company will join other Santana ventures and licensees in proudly supporting the Milagro Foundation, started by Carlos Santana and his family in 1998 to support underrepresented and vulnerable children and youth around the world in the areas of arts, education, and health. We invite you all to dance through life with us.
Media Contact
Erin Cook, Jensen Communications, 1 626-585-9575, [email protected]
SOURCE Carlos Santana Women’s Footwear
Share this article