DALLAS (PRWEB) September 22, 2020
Antuit.ai, a Goldman Sachs company and leader in SaaS AI solutions for forecasting, merchandising, pricing, and personalization, is sponsoring the POI Global Virtual Summit being held today, and two of the company’s subject matter experts are leading a session on AI. The theme of this year’s POI Global Virtual Summit is "Omnichannel and RGM Strategies to Lead in the New Digital Age for Optimal Customer Experience and Trading Partner Success" and features a wide range of speakers from retail, foodservice, brands, consultants and technology vendors.
Yogesh Kulkarni, COO of AI Merchandising & Marketing, and W. Alexander Barnes, Vice President, Revenue Growth Management, are presenting “How AI Shapes a Consumer Centric View for RGM” at 4:30 PM EST. The session will reveal how Revenue Growth Management can unlock great value for sales and marketing functions by discovering extremely granular, consumer-specific ROI opportunities.
“Through a recent case study, we are demonstrating how AI allows trading partners to migrate to an ‘always on’ world that deciphers the impact of hundreds of different variables driving sales down to the brand/store/week level. We’ll also share how companies can move away from traditional market mix modeling methods that not only produce aggregate estimations by brand/account but also cause latency for several months or even years,” said Kulkarni.
Kulkarni leads the merchandising and marketing business unit at antuit.ai and has extensive experience in managing large, transformational analytical programs for retailers and consumer brands in the areas of merchandising, pricing, inventory management and marketing. He co-founded Prognos, a boutique advanced analytics firm, that was acquired by antuit.ai in 2015.
Barnes is responsible for the design, development and delivery of antuit.ai’s RGM suite of solutions, including trade promotion, strategic pricing and assortment. He is a pricing and analytics expert with over 15 years of experience in retail and CPG, focusing on marketing, pricing and revenue management advanced analytics.
Note to editors: The presentation Yogesh and Alex are delivering is available.
Antuit.ai, a Goldman Sachs company, is the leader in AI-powered solutions for Forecasting and Merchandising. World-class retailers and consumer products companies leverage antuit.ai solutions to digitally transform their business and achieve outsized business results. To learn more, visit http://www.antuit.ai.