New marketing campaign, "Good Vibes, Good Wines," to build on AOP Languedoc's resounding success in the U.S. market
LANGUEDOC, France, Sept. 6, 2023 /PRNewswire-PRWeb/ -- Regional AOP Languedoc wines are experiencing significant momentum in the U.S. market with total exports growing 17% by value as of year-end 2022. The top export market for Languedoc's flagship appellation, the U.S. has experienced a 175% growth in volume and a 250% growth in value of AOP Languedoc wines in the last eight years — an achievement that is attributed to the southern French appellation's outstanding quality and attractive pricing across a diverse range of red, white and rosé wines. Exports in volume for AOP Languedoc wines in 2022 reached 554,000 total cases — marking a remarkable 20% growth year over year — while exports in value reached $41 million. In response to positive regional awareness and sustained sales momentum in the U.S. market, AOP Languedoc has introduced a modern, innovative communication campaign entitled "Good Vibes, Good Wines," centered around the idea of "vibration."
"The concept of vibration — being in tune with all aspects of our surroundings — is our way of sharing the character of Languedoc with those who admire beauty and good living, those who demand the best quality for their wines, and those who seek authentic, natural experiences," explains Jean-BenoDt Cavalier, President of the AOP Languedoc association. "Everything in our region, from the terroir to our wines, reflects this concept of vibration — the colors, light, sounds, and smells that connect us to our senses and our emotions. Through these vibrations, our wines reflect our region."
The colorful, contemporary artwork for the "Good Vibes, Good Wines" campaign showcases the vibrancy of AOP Languedoc's wines. Using renderings of the appellation wines as viewed under a microscope, the new campaign imagery vibrates with the positive, generous energy of AOP Languedoc's terroir and promises an intense, singular tasting experience. Click to view photography and a video of the "Good Vibes, Good Wines" campaign art.
AOP Languedoc is the largest appellation in the Languedoc region, accounting for 30% of total wine production and spanning over 24,000 acres. Known for their enterprising spirit and warm hospitality, the producers of AOP Languedoc are committed to delivering the highest quality-to-value and environmental standards. The "Good Vibes, Good Wines" platform captures the dynamic impact of nature and the people behind AOP Languedoc wines, collectively shaped by the region's beautiful landscape and the prevailing influence of Mediterranean culture.
To reinforce the "Good Vibes" platform, the Conseil Interprofessionnel des Vins du Languedoc (CIVL) has launched an engaging 2023 program to support continuing awareness and education of AOP Languedoc wines with U.S. trade and media partners. Key initiatives include trade conferences and buyers' seminars, as well as press sampling and sponsored educational content with top industry publishers. The CIVL aims to support continuing momentum of AOP Languedoc wines in the U.S. market through dedicated efforts to expand sales and distribution of appellation wines with new and existing partners.
For samples and additional press background on AOP Languedoc, please contact Claire Martin ([email protected]).
ABOUT AOP LANGUEDOC
Founded in 2007, AOP Languedoc is the regional flagship appellation within the Languedoc wine region. As Languedoc's largest appellation, AOP Languedoc encompasses 24,000 acres and extends from NDmes on the Mediterranean Sea to the Spanish border, including coastal vineyards and the hilly and mountainous terrain bordered by the CIvennes and the Montagne Noire. The varied geography, climate and soils of AOP Languedoc allow for a varied production of exceptional red, white and rosI wines. Sustainability and biodiversity are shared values, representing AOP Languedoc's outstanding commitment to environmental certification.
To request more information, please contact our press relations team:
MEDIA CONTACTS – U.S.
Claire Martin ([email protected])
Katie Keith ([email protected])
SOURCE AOP Languedoc
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