Apeira Capital Advisors Retains Rubenstein Public Relations as Agency of Record

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The New Venture Capital Firm Launched by Natalie Hwang, Founder of Simon Ventures and Formerly of The Blackstone Group

Apeira Capital Advisors LLC (http://www.apeiracapital.com), a new venture capital firm founded by industry disruptor Natalie Hwang (“Apeira Capital”), announced that it has retained Rubenstein Public Relations (http://www.rubensteinpr.com) as its agency of record. Rubenstein Public Relations (“Rubenstein”) represents leaders and change agents known for breaking ground across industries and is excited to include Apeira Capital among its roster of exceptional businesses. Apeira Capital will leverage Rubeinstein’s established financial media connections and expertise, along with their decades of experience in crafting corporate messaging and developing brand positions, to highlight Apeira’s visionary strategy and impact in the world of venture capital.

Apeira Capital employs a long/short strategy that is highly innovative for the venture capital sector. Beyond the firm’s unique approach to growth equity investing, its strategy is also designed to capitalize on dislocation opportunities in the current market environment. The firm is further differentiated by its focus on investing in start-up companies that are disrupting distribution. Apeira Capital views this as a unique sector to span multiple industries and represents a multi-trillion dollar market opportunity.

Prior to founding Apeira Capital, Hwang served as the founder of Simon Property Group’s venture capital subsidiary, Simon Ventures, where she headed all aspects of investing, including the firm’s successful investments in prominent companies such as Bird, FabFitFun, Bustle Media Group, Foursquare Labs Inc., Grailed, and Verishop, Inc. Previously, Hwang was a senior executive at The Blackstone Group.

“We are excited to be working with Apeira Capital at this important stage in the company’s history. Natalie Hwang’s pioneering strategy and innovative constructs for capitalizing on dislocation opportunities represents a refreshingly original approach to venture capital investing and will drive impactful change in the industry,” said Rubenstein Public Relations President, Richard Rubenstein. “We are confident about our decision to support such a creatively dynamic firm and business leader. We could not be more enthusiastic about their mission to progressively evolve venture capital with Hwang’s unique segmentation strategy.”

About Apeira Capital Advisors LLC: Founded by Natalie Hwang, Apeira Capital Advisors LLC (“Apeira Capital”) is a creative investment and advisory firm that is focused on disruptive distribution technology. Apeira Capital employs an innovative long/short strategy that is pioneering in the VC sector. Hwang has been named to the Power List 100 by Global Corporate Venturing for three consecutive years (2017-2019) for her work in launching a unique venture strategy that leverages her blend of experience across distribution technology and private markets investing. As one of a select few female executives to lead an investment firm with a broad background of experience that spans the continuum of private to public markets, she is widely recognized as an expert that brings a differentiated perspective to venture capital investing. She has been featured as an industry expert across a wide range of media including Bloomberg, Fast Company, WWD to Glossy and is known for contributing thought leadership to a wide variety of topics, in particular on the evolving role of real estate developers, real estate tech, retail innovation, media distribution and venture capital investing. (https://www.apeiracapital.com)

About Rubenstein Public Relations: Rubenstein Public Relations is a leading full-service agency based in New York that produces high-profile communications campaigns through branding and messaging, media relations, creative content, and business development. Our comprehensive strategy, savvy media expertise and proactive approach shapes and markets a brand's core attributes to generate meaningful results for clients. Rubenstein Public Relations represents some of the world's most prominent names in the real estate, business, luxury lifestyle, entertainment, technology, healthcare and non-profit sectors. (http://www.rubensteinpr.com/)

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Caroline Kropke
Rubenstein Public Relations
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