The new data insights are expected to help businesses create better, more meaningful relationships with people.
Denver, CO (PRWEB) April 30, 2014
Apollobit is offering an innovative Big Data solution that enables businesses to better understand what matters most to their audience and customers. Today, they launched a Big Data Emotional Insight report that enables News Media Publishers to better understand what emotionally activates their audience. All of the information collected is anonymous and the implementation is a single line of code embedded within the digital content. The new data insights are expected to help businesses create better, more meaningful relationships with people. It also potentially provides new incremental revenue streams to the publishers by enabling improved premium targeting capabilities. Apollobit also offers data solutions for advertisers and marketing agencies.
“Apollobit isn’t about demographic or psychographic information about consumers, it creates knowledge about what’s happening in the world around us and helps businesses align with people’s values. After working with data for over two decades, I realized there is more to life than data,” said Founder Sharif Youssef.