Ernst Loosen's most ambitious project to date expands communications program
NEWBERG, Ore., May 15, 2023 /PRNewswire-PRWeb/ -- Appassionata Estate has announced that Colangelo & Partners, a fine wine, spirits, and food-focused integrated communications agency, will be its agency of record. Colangelo & Partners will develop and execute a comprehensive communications strategy to build awareness of internationally renowned German winemaker Ernst "Erni'' Loosen's latest project. The Oregon-based winery announced the release of its full line-up in September 2022, in what was the culmination of nearly two decades of planning and investment in the region.
Colangelo & Partners will work on a range of traditional and new media activities to promote the high-end vineyard and winery's premium collection of aged wines. The agency will focus on Erni's long-term vision for the estate and his patient winemaking approach to craft each vintage as the purest expression of Willamette Valley terroir. Appassionta joins a growing roster of prestigious domestic and international accounts at the agency, including Paul Hobbs, Spire Collection, Charles Krug Winery, Joseph Phelps Vineyards, Far Niente, Frescobaldi Toscana, Maisons Marques & Domaines, and Ornellaia.
Erni's obsession with Oregon wine started 30 years ago, driven by his lifelong love for exploring the world's great Pinot Noirs. He was particularly drawn to the Old World finesse of J. Christopher Wines, an artisanal Willamette Valley label, and in 2005 he initiated a winemaking collaboration to bottle a finely selected, limited-production Pinot Noir called Appassionata. A few years later, Erni purchased 40-acres in the Chehalem Mountains to plant the Appassionata Vineyard and build a winery, in order to pursue his vision of producing exquisitely expressive wines with extraordinary ageability. Each bottling in the Appassionata Pinot Noir line-up is selected for its longevity and matured in the cellar, for up to a decade before release, squeezing the limits of patience and following Erni's belief that the real character and complexity of a great wine does not emerge until it has developed maturity.
"Few wine projects are as dear to me as Appassionata," Erni says. "Over the past thirty years, I have developed a deep appreciation for the Willamette Valley region and its potential to produce wines of exceptional quality. Appassionata is a testament to this potential, honoring the region's distinct terroir while expressing my love of properly matured wines. Each vintage tells a story, developed over time in barrel and bottle to create something truly special that is only achievable through patience and unhurried winemaking. We are excited to partner with Colangelo & Partners to share the unique story of Appassionata's wines to a wider audience in the U.S. and beyond."
"We are honored by the opportunity to work with Appassionata Estate and internationally respected winemaker, Erni Loosen," said Juliana Colangelo, VP of California at Colangelo & Partners. "With Appassionata's unique founding story and the exceptional quality of the wines, we see abundant opportunities to strengthen ties with the media, trade, and consumers. Our team looks forward to expanding upon our work in California by working with exceptional brands in Oregon such as Appassionata."
The wines of Appassionata are represented by Loosen Bros. USA and are available nationwide.
About Appassionata - http://www.appassionataestate.com
Appassionata is German winemaker Ernst "Erni" Loosen's long-term vision to establish a European-style wine estate in Oregon and to craft a portfolio of wines that express the true character of the Willamette Valley and possess extraordinary ageability. The 40-acre property, located on the slopes of the Chehalem Mountains near Newberg, Oregon, is the culmination of nearly two decades of planning and investment that began in 2005 and now includes three Pinot Noirs of varying age, a barrel-fermented Chardonnay, a Sauvignon Blanc produced in acacia barrels, and a dry Riesling made in the German Grosses Gewächs (GG) style. Appassionata focuses on wines that are already aged upon release, and ready to enjoy in the moment.
About Colangelo & Partners - http://www.colangelopr.com
Colangelo & Partners specializes in premium food, wine and spirits brands, and has long-established relationships with the key press that drive these business categories and help determine the industry leaders. Agency principals have years of experience in retail and distribution as well as communications, a rare combination that gives Colangelo & Partners invaluable insights into consumer purchasing behavior.
Media Contact
Shawn Zylberberg, Colangelo & Partners, 6466242885, [email protected]
SOURCE Colangelo & Partners
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