AI and machine learning are transforming the field of market research, and Applied Marketing Science is at the forefront, leveraging its power to discover exciting new customer insights in data that already exists.
WALTHAM, Mass. (PRWEB) November 06, 2019
Applied Marketing Science, a market research company that helps clients uncover new and impactful customer insights, has launched an innovative AI technology called ACE™, or Automated Content Evaluator. Developed in collaboration with researchers at MIT, ACE™ uses convolutional neural networks – a type of supervised machine learning –to dramatically reduce the time and effort required to gather a comprehensive list of customer insights in a category. While many tools summarize key themes, keywords and sentiment in big data, this groundbreaking tool dives deeper. ACE™ identifies game changing insights that traditional market research methods like focus groups and interviews might overlook.
NGMR, a professional networking group for market research practitioners dedicated to exploring and pursuing innovative market research techniques and technologies, has presented the annual NGMR Innovation Awards for over a decade. The awards are meant to recognize research professionals and companies that have demonstrated outstanding leadership as change agents and/or made significant contributions—technological, methodological or otherwise—toward pushing the field of research in promising new directions.
When presenting the award at this year’s CRC conference in Orlando, the president of NGMR, Tom H.C. Andersen, said “AI and machine learning are transforming the field of market research, and Applied Marketing Science is at the forefront, leveraging its power to discover exciting new customer insights in data that already exists.”
President and Managing Principal of AMS, John C. Mitchell, also shared a few words on receiving the notable award, adding, "We’re proud to be on the cutting edge of new market research practices like machine learning and we’re honored to receive this award from NGMR.”
You can learn more about the innovative AI technology called ACE™ by visiting ams-insights.com.