This acquisition further strengthens the size and scale of Apptopia's proprietary consumer engagement data, enabling the company to meet the investment community's demand for deeper insights into how people engage globally with the world's most influential companies.
BOSTON, Feb. 12, 2025 /PRNewswire-PRWeb/ -- Apptopia, Inc., the leading provider of mobile consumer intelligence, has acquired a premier mobile consumer panel focused exclusively on the U.S. and Europe. This panel features a highly stable, diverse user base with above-average retention rates, making it one of the industry's most reliable sources of mobile data. When integrated with Apptopia's existing panel, it creates one of the most comprehensive and accurate mobile datasets available in the U.S. This further reinforces Apptopia's position as a trusted provider of investor-focused mobile intelligence.
Meeting the Demand for Granular Mobile Insights:
The availability of U.S. mobile panels has declined significantly, with more than 50% of viable panels shutting down or being strategically taken off the market. With this acquisition, Apptopia is expanding its proprietary dataset and is on track to establish the most extensive U.S. mobile panel by the end of 2025. As these datasets become increasingly scarce, Apptopia's investment ensures long-term access to high-quality mobile consumer insights for investors.
"While the industry continues to go wider and wider, trying to be the one-stop shop for every type of digital signal, we are doubling down on mobile," said Jonathan Kay, Apptopia co-founder and CEO.
Apptopia remains committed to addressing this scarcity through continued technology investments and product development to ensure investors can access the precise, actionable mobile data they need to make confident decisions.
Deep Mobile Consumer Data Tailored for Today's Investors:
Investors today demand more from their data than ever before. They ask more sophisticated questions and expect advanced insights. Years ago, download numbers might have been enough to assess performance. Now, investors want to understand user behavior on a deeper level, like cohort retention, where users migrate after uninstalling an app, and how engagement shifts across competing apps.
"What consumers do on their phone continues to be one of the strongest indications of intent, interest, and likelihood to purchase," said Kay. "With this acquisition, Apptopia now has the deepest and most representative signal of mobile consumer behavior."
Apptopia's strategic focus on mobile consumer data ensures it delivers precise and actionable answers. With this dataset, Apptopia remains dedicated to sectors where mobile engagement impacts KPIs and influences share prices, providing investors with the critical intelligence needed to make sound financial decisions.
For more information about Apptopia's investor-focused data products or to schedule a demo, visit apptopia.com or contact Justin Wagg at [email protected].
About Apptopia
Apptopia is the leader in real-time competitive intelligence. Brands and financial firms use our platform to generate insights across mobile apps and connected devices. Powered by machine learning technology, we collect and analyze billions of complex data points to surface critical business signals. Financial analysts access our data analytics to generate revenue estimates, monitor consumer engagement across devices, and gain insight into competitive positioning.
Visit apptopia.com or follow us on LinkedIn and X to see our insights.
Media Contact
Justin Wagg, Apptopia, 1 8552778674, [email protected], https://apptopia.com
SOURCE Apptopia
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