Aprimo Promotes Todd Rathje to Chief Customer Officer

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New position allows for the marketing operations leader to better focus on global customer base

Aprimo, a global leader in marketing operations technology and digital asset management (DAM), today announced the promotion of Todd Rathje to Chief Customer Officer. Previously, Rathje served as Senior Vice President of Americas for Aprimo.

“I’ve had the chance to work closely with Todd for several years and believe that he is uniquely qualified to hold this key position. Having closed deals with many of the customers Aprimo still works with today in his most recent position, Todd understands our customers’ needs and how our technology is helping solve their challenges,” said John Stammen, CEO, Aprimo. “His passion to drive more strategic relationships is contagious and he brings a wealth of knowledge of our alliance and partner ecosystem that will make him successful in his new role.”

As Chief Customer Officer, Rathje will be completely dedicated to customer success and growth, along with driving customer success into all aspects of Aprimo’s business. Globally, he will serve as the functional leader operating as the conduit to share best practices to grow relationships and value within customers. The new position will guide Aprimo down a focused path to be even more strategic with customers to drive mutual value. Both the heads of Americas East and West customer success teams will report to Rathje along with the Australia, New Zealand and Asian organization.

“Aprimo has been focused on putting the customer first since its inception. As the company’s new Chief Customer Officer, I’m excited to put all of my focus into promoting customer retention, adoption, advocacy and business value in support of that mission,” said Todd Rathje, Chief Customer Officer, Aprimo. “Our customers are such an important asset and I’m looking forward to working even more closely with them to drive further value.”

Rathje brings more than two decades of experience leading and developing high-performance teams across emerging marketing technology sectors. He first joined Aprimo in 2002 and has spent almost his entire career in MarTech, internet, and networked technologies. Prior to rejoining Aprimo in 2016, Todd served in various positions including SVP of Revenew, AVP at Sprinklr and Managing Partner at US Web/CKS.

News of Rathje’s promotion follows recent company momentum, including Aprimo being recognized as a “leader” in The Forrester Wave™: Marketing Resource Management, Q3 2018. This also follows recognition as a “Leader” in The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018 and The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018. Aprimo’s best-in-class offerings (Digital Asset Management, Plan and Spend, Marketing Productivity, Distributed Marketing and Campaign) are proven to help close operational gaps while optimizing customer experiences, providing organizations an advantage to achieve their goals and secure measurable ROI from marketing budgets.

About Aprimo
Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them.

We allow marketers to manage budgets, people, data, and content throughout the ideation, workflow, and campaign delivery of the brand experience while maximizing provable ROI. For more information visit http://www.aprimo.com.

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Shelby Pritchett
Finn Partners
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