Apttus Recognized as a Leader in IDC MarketScape: Worldwide CPQ for Commerce

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Apttus Configure Price Quote (CPQ) Praised for Single Data Model and B2B Digital Commerce Offering After Thorough 13 Vendor Evaluation

Apttus, the leader in digital transformation for commercial operations comprised of Apttus and Conga, today announced that Apttus has been named a Leader in the IDC MarketScape: Worldwide Configure Price Quote Applications for Commerce 2020 Vendor Assesment (doc #US45353319, June 2020). This research recognizes the value of the company’s Apttus Configure Price Quote (CPQ), after a thorough evaluation of 13 CPQ vendors.

Apttus CPQ guides sales teams to construct and optimize offers by empowering sellers to select the best mix of products and services (subscriptions, aftermarket services, and professional services) from a universal catalog. Apttus CPQ then configures solutions, executes pricing models, and generates the optimal quote to close deals. As part of the Conga end-to-end solution, Apttus CPQ facilitates the selling experience from the buyer’s awareness and intent to buy through the purchase action, helping organizations achieve commercial excellence by empowering sales teams to sell more effectively in less time.

“After a thorough evaluation of Apttus’ offerings and capabilities, IDC has positioned the company in the Leaders category within this 2020 CPQ for Commerce IDC MarketScape,” said Jordan Jewell, analyst at IDC. “If you are an enterprise looking to digitally transform your revenue operations, Apttus CPQ enables sales, partners, and customers to configure complex products and services, deliver accurate quotes, and create smarter deals.”

Recognizing Apttus as a Leader in the space, the IDC MarketScape report highlights Apttus CPQ capabilities such as:

  • Single data model: All of Apttus' applications are built on the same data model, native to the Force.com platform, allowing easier implementations and upgrades. Apttus architecture can also support highly complex quoting/pricing needs including a large cart with more than 10,000 lines.
  • B2B digital commerce: Apttus is one of the few vendors that offers a B2B digital commerce application in addition to CPQ. This allows Apttus customers to deploy a B2B commerce site in addition to CPQ.
  • Product roadmap: Customers we interviewed rated Apttus above average in both product roadmap relevancy and roadmap communication.

“The agility to win in a dynamic market is one of the most critical goals enterprise businesses face today,” said Frank Holland, CEO at Conga. “This recognition from the IDC MarketScape fully validates our efforts to provide organizations with an end-to-end solution that harnesses the power of data to streamline all business processes so they can run at the speed of their customers and ensure their business is equipped for commercial excellence for every possible tomorrow.”

For insights on key trends in CPQ and more information on Apttus’ placement as a Leader, download a copy of the IDC MarketScape report excerpt now.


About IDC MarketScape:
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About Conga
Conga, the leader in digital transformation of commercial operations, empowers businesses to modernize revenue generation and optimize commercial relationships, creating simplified workflows and streamlining processes for better, more efficient customer experiences. Conga’s end-to-end suite digitally transforms the foundational elements of business – documents like quotes, contracts, invoices and the business processes that surround them – for well over 10,000 enterprise and mid-market customers.

Conga, now the combination of industry pioneers Apttus and Conga, drives commercial excellence by automating core business processes and accelerating time to revenue. The company is headquartered in San Mateo, Calif. and Broomfield, Colo. with global operations across North America, Europe and Asia. Learn more at http://www.conga.com or follow Conga on Twitter: @GetConga.

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Danny Gee
Finn Partners for Conga
+1 3123293919
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