In the second report of its kind, Aragon Research examines 17 major providers in the Content Experience (CXP) market.
PALO ALTO, Calif., July 20, 2023 /PRNewswire-PRWeb/ -- In its 2023 edition of The Aragon Research Globe™ for Content Experience Platforms, published on July 20, 2023, Aragon Research identifies seventeen major providers. The report highlights a significant shift in the market from web experiences to intelligent dynamic journeys that will be highly personalized with the incorporation of Generative AI search and chat.
Websites remain a dominant medium for conveying information and conducting product and service sales. Since Aragon introduced the content experience platforms (CXPs) category in 2021, the market has witnessed rapid growth, transitioning from static experiences to more dynamic and personalized ones. Aragon's Analysts predict that by the end of 2024, 65% of large enterprises will have adopted the dynamic experience delivered by content experience platforms (CXP) with a 70% probability.
By delivering rich content in a dynamic manner, content experience platforms already offer omnichannel content experiences, and the integration of Generative AI further enhances the process speed.
"To support the demand for more personalized experiences, content experience platforms are becoming smarter through a combination of CDPs and Generative AI," says Aragon Research CEO, Jim Lundy. "The age of AI is here and traditional legacy tools are not enough to meet the dynamic needs of the enterprise."
Today, buyers want this dynamic interaction and the ease of a personalized experience along with speed and flexibility because this is what users are attracted to. Investments in AI, rich media, dynamic delivery, and personalization are key components to understand. Experiences will become more two way over the next three years in this fast changing market.
The 17 providers at the forefront of these changes were evaluated in Aragon's 2023 Globe report:
Acquia, Adobe, Amplience, Automattic, Bloomreach, Brightspot, CoreMedia, Contentful, Crownpeak, Kaon, Kentico, Magnolia CMS, OpenText, Optimizely, Sitecore, Strapi, and Storyblok.
Enterprises should use this report to carefully evaluate CXP providers. Aragon clients can access The Aragon Research Globe™ for Content Experience Platforms, 2023 and other reports by visiting [https://www.aragonresearch.com/.
About Aragon Research
Aragon Research delivers high-impact visual research, consulting, and advisory services to provide enterprises the insight they need to make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit https://www.aragonresearch.com/.
Paula Quiroz, Aragon Research, 650-285-9889, [email protected]
SOURCE Aragon Research