Aragon Research Analyzes the Key Providers Leading the Charge in Workflow and Content Automation
PALO ALTO, Calif., June 15, 2023 /PRNewswire-PRWeb/ -- Today, June 15, 2023, Aragon Research published the 3rd edition of The Aragon Research Globe for Workflow and Content Automation (WCA), 2023.
The report comes as the workflow and content automation market is evolving. With the advent of AI-based generative content, content automation has evolved to enable the creation of more sophisticated and compelling content, simultaneously enabling organizations to scale their content creation efforts more efficiently.
While there's been an intense focus by enterprises on digital transaction management and basic paper-to-digital conversion, enterprises are realizing that automating the document process can speed up everything.
"The automation of content will get easier and faster with the advent of Generative Content. Enterprises still need to focus on the high-impact document processes that affect either customers or employees," recommends Jim Lundy, Founder and CEO of Aragon Research. "Focusing on the high-impact document processes and establishing a Center of Excellence are best practices."
Aragon Research estimates that up to 40% of enterprises have moved beyond the basic Digital Transaction Management stage to more advanced ways of generating content tied to business processes. While there are still many enterprises that are just beginning their Workflow and Content Automation journey, there are others who are now augmenting many of their critical and repeatable document processes to be either semi- or, in some cases, fully automated.
WCA providers are continuing to innovate as demand for automation heats up in the enterprise. The 12 key providers that are leading the charge in the WCA market are:
Adobe, Conga, DocuSign, Dropbox, Ironclad, MHC Software, Mitratech, Nintex, OpenText, PandaDoc, Quark, and Smart Communications.
Aragon Research's comprehensive research Globe™ evaluates the leading providers in the Workflow and Content Automation space and provides valuable insights to assist enterprise leaders in tailoring their content strategies. Given the full-on shift to Content AI, Aragon Research recommends enterprises evaluate providers based on their overall roadmap over the next 18-24 months.
About Aragon Research
Aragon Research delivers high-impact visual research, consulting, and advisory services to provide enterprises the insight they need to make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit https://www.aragonresearch.com/.
Paula Quiroz, Aragon Research, 650-285-9889, [email protected]
SOURCE Aragon Research