AI-Powered Assistants and Conversational Search Drive Dynamic Customer Experiences
PALO ALTO, Calif., Oct. 16, 2024 /PRNewswire-PRWeb/ -- Aragon Research, a leading technology research and advisory firm, today announced the release of its third Aragon Research Globe™ for Content Experience Platforms (CXP), 2025. This report examines 18 major providers in a market that is rapidly evolving to meet the demands of today's digital-first customers.
The new report highlights the growing importance of AI and automation in delivering personalized and engaging content experiences. Enterprises are moving away from static websites towards dynamic, intelligent experiences that leverage AI-based assistants and conversational search. This shift is driven by the rise of generative AI and the anticipation of Artificial General Intelligence (AGI).
"The race is on to offer more personalized, interactive experiences," said Jim Lundy, CEO and Lead Analyst at Aragon Research. "CXPs are becoming smarter through a combination of CDPs and generative AI, enabling enterprises to deliver compelling content that converts visitors into customers."
The CXP report emphasizes that conversational search is a major differentiator in the CXP market. This technology allows users to interact with websites conversationally, asking questions and receiving relevant information dynamically and engagingly.
Key findings of the report include:
- AI and automation are transforming content experiences: CXPs are leveraging AI to automate content generation, personalize experiences, and provide intelligent assistance to both content creators and consumers.
- Conversational search is a game-changer: The ability to engage in conversational search will be a key factor in delivering personalized and efficient content experiences.
- Dynamic and interactive experiences are essential: Enterprises must move beyond omnichannel experiences to provide dynamic and interactive content that captures user attention and drives conversions.
The 18 major vendors assessed in this market are:
Acquia, Adobe, Amplience, Automattic, Bloomreach, Brightspot, Contentful, Contentstack, CoreMedia, Crownpeak, Kaon, Kentico, Magnolia CMS, OpenText, Optimizely, Sitecore, Storyblok, and Strapi.
About Aragon Research:
Aragon Research delivers high-impact visual research, consulting, and advisory services to provide enterprises with the insight they need to make better technology and strategy decisions. Aragon Research serves both vendor and buyer communities with a proven, comprehensive approach that aligns with the unique characteristics of enterprise clients. For more information, visit http://www.aragonresearch.com.
Media Contact
Paula Quiroz, Aragon Research, 650-285-9889, [email protected], aragonresearch.com
SOURCE Aragon Research
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