PALO ALTO, Calif., Dec. 8, 2021 /PRNewswire-PRWeb/ -- Aragon Research has just introduced the demo automation platform (DAP) market today in its research note, The Rise of Demo Automation: Digitizing the Last Mile of the Customer Acquisition Process. Demo automation platforms present a new approach at preparing and delivering product demonstrations.
The race to automate the entire sales process will not be complete without a focus on demonstrations. Demo automation offerings will be one of the final steps needed to enable a new modern sales tech stack. The unique aspect of demo automation is that it enables customers, sales reps, and most importantly sales engineers to be able to deliver a modern customized demo. Demo automation platforms enable the creation of either standard demos or customized demos that can be offered in digital, interactive experiences with menus. As a new market category, Aragon is forecasting strong growth for demo automation solutions.
"Product demonstrations, which are critical to a sale, have always been a manual and time consuming process," says Aragon Research CEO, Jim Lundy. "With the rise of demo automation platforms, sales organizations will make this new category a priority to improve and streamline the sales process."
This market will see rapid growth over the next decade as enterprises face extreme pressure to provide high-value customer interactions. For enterprises, demo automation should help to advance sales pipelines in a significant way.
Learn more about the emerging demo automation market by visiting aragonresearch.com.
About Aragon Research
Aragon Research is the newest technology research and advisory firm. Aragon delivers high-impact interactive research and advisory services to provide enterprises the insight they need to help them make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit https://aragonresearch.com.
Kalyn Stockman, Aragon Research, 6692530419, [email protected]
SOURCE Aragon Research