The huge increase of online business combined with the growth of both B2C and B2B commerce demands that a more rigorous approach be undertaken, and fast.
PALO ALTO, Calif. (PRWEB) October 21, 2020
Aragon Research has just introduced the clickwrap transaction platform (CTP) market today in its research note, The Rise of Clickwrap Transaction Platforms: Act Now or Lose the Battle for Secure eCommerce. With trillions of dollars in commerce going digital, a trend that has continued to proliferate due to the COVID-19 pandemic, enterprises have no choice but to increase their capabilities around online agreements tied to transactions.
Up until now, the task of managing terms and conditions was outdated and unsystematic. In this increasingly digital economy, enterprises and governments need methods to ensure that the right terms and conditions are presented for the right products and to the right buyers. Clickwrap transaction platforms are poised to become a vital piece of eCommerce, and Aragon predicts that the market will grow from 1.5 Billion to $15 Billion by 2025.
“For businesses in the digital world, the process of agreeing to a certain set of terms online has not been managed in a structured manner,” says CEO of Aragon Research, Jim Lundy. “The huge increase of online business combined with the growth of both B2C and B2B commerce demands that a more rigorous approach be undertaken, and fast.”
Intelligent automation and CTP offerings are focused on scalability, built-in automation, and compliance. These features will significantly increase both the quality and the accuracy of digital agreements, and therefore decrease the vulnerability of enterprises that engage in them.
Learn more about the emerging clickwrap transaction platform market by visiting aragonresearch.com.
About Aragon Research
Aragon Research is the newest technology research and advisory firm. Aragon delivers high impact interactive research and advisory services to provide enterprises the insight they need to help them make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit https://aragonresearch.com.