The traditional LMS-based approach just isn’t enough for sales leaders anymore.
PALO ALTO, Calif. (PRWEB) July 09, 2020
Aragon Research identifies fifteen major providers in its first edition of the Aragon Research Globe for Sales Coaching and Learning, 2020, published today. In 2019, this market was evaluated using the Aragon Research Tech Spectrum methodology, but has matured enough to warrant a Globe report. The report states that the demand for better onboarding and training of sales teams has led the sales coaching and learning (SCL) market to take off.
With the rise of remote work in the post-pandemic era, the need for digital selling has never been greater. This puts pressure on sales teams to perform at the same or greater levels than before, which means providing sales associates with better and regular training is no longer optional. The investment that sales teams make in sales training will be returned five times over via higher sales and shorter sales cycles.
“The traditional LMS-based approach just isn’t enough for sales leaders anymore,” says Aragon Research CEO Jim Lundy. “The SCL market diverges from the traditional corporate learning market and provides better methods for onboarding, training, and coaching sales teams to be the best they can be.”
Aragon is declaring that sales coaching and learning has become a market unto itself with a set of characteristics that make the process of training, practice, and just-in-time learning a breeze.
The providers evaluated in this Globe report include: Allego, Ascent Cloud, Bigtincan, Brainshark, CommercialTribe, LevelJump, MindTickle, Qstream, Regalix, Rehearsal, Salesforce, SalesHood, SAP, Showpad, and Upland Altify.
Enterprises should leverage this report to evaluate and select a SCL provider that is separate and distinct from their current corporate LMS provider. Aragon clients can access the Aragon Research Globe for Sales Coaching and Learning, 2020, in the AIN client community or on aragonresearch.com.
About Aragon Research
Aragon Research delivers high-impact visual research, consulting, and advisory services to provide enterprises the insight they need to make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit https://www.aragonresearch.com/.