Aragon Research Predicts 40% of Large Enterprises Will Deploy a Customer Revenue Optimization Platform By 2022

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Aragon Research identifies customer revenue optimization as an emerging market that automates the selling process.

Customer Revenue Optimization: Automate Your Sales Process or Get Left Behind

Aragon predicts the market for customer revenue optimization is expected to grow to over US $3 Billion by the end of year 2024.

Enterprises who deploy a CRO platform early stand to gain a competitive advantage over those who don’t, as evidenced by their revenue growth.

The market for customer revenue optimization is expected to grow to over US $3 Billion by the end of year 2024, according to Aragon Research Inc.

While more and more workplace technologies have benefited from added intelligence and automation, the missing link has been intelligent support for the sales process, including strategies and best practices, across the organization. Sales executives, with the organizational and intelligent support of a customer revenue optimization (CRO) methodology, can improve their performance by leveraging feedback and guidance based on experience with real customer data.

CRO is an emerging market that automates the selling process into a set of definable actions that sales reps and sales managers need to take to win deals, grow accounts, and maximize revenue. It replaces legacy analog selling methodologies with a digital selling approach that helps to guide reps and managers along a path that can lead to higher close rates, more pipeline, and higher deal values.

“The sales organization is critical in influencing an enterprise’s growth. With customer revenue optimization, enterprises can digitally transform sales by taking their manual methodology and turning it into a fully digital one,” said Jim Lundy, CEO of Aragon Research. “Enterprises who deploy a CRO platform early stand to gain a competitive advantage over those who don’t, as evidenced by their revenue growth.”

Due to the transformative potential of CRO, Aragon estimates that 40% of large enterprises will deploy a CRO platform to enable guided selling, automate sales methodology, and improve customer engagement by the end of year 2022. Aragon clients can learn more about CRO by reading Customer Revenue Optimization: Automate Sales or Get Left Behind.

About Aragon Research
Aragon Research delivers high-impact visual research, consulting, and advisory services to provide enterprises the insight they need to make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit https://aragonresearch.com/.

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